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Keith R. Pillow
Camarillo, CA
currently: Here to network
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Work history
Public Relations Manager, Services Division
tags:
corporate communications; dig...
How would you describe your time at Thomson, SA (Technicolor)?
Responsibilities:
* Directed all worldwide internal and external communications activities for the four operating units of the $3.5 billion Services division of Thomson (Technicolor business), including Content Services, Home Entertainment Services, Theatrical Services, and Network Services, with full P&L responsibility for annual PR budget of $500,000.
* Supervised all facets of the division's worldwide corporate communications efforts, including media, industry analyst, and investor relations; corporate and service positioning; branding; executive communications; employee communications; crisis communications and reputation management; and trade show PR support.
* Designed and executed PR campaigns in conjunction with the company's Paris-based corporate communications team, and marketing communications managers in other strategic business units (SBUs).
* Effectively managed and diffused all crisis communications scenarios for the company, including 16 restructuring actions in 18 months; volatile environmentalist demonstrations; thefts of client intellectual property; and erroneous rumors concerning mergers, acquisitions, divestitures, and facility closures; serve as official company spokesperson on all corporate matters.
* Supervised all government relations and public affairs activities, including corporate lobbying on key technology and communications issues affecting company; conducting meetings with important Congressional leaders and customer government affairs contacts; and developing and issuing media statements on policy initiatives.
* Consistently provided strategic corporate communications counsel to Services division and operating unit executives regarding business crises, investor relations issues, and reputation management concerns.
Accomplishments:
* Improved departmental productivity and performance by over 250% within the first nine months of implementation by dramatically overhauling the division's existing PR infrastructure, and designing new policies, procedures, and tools.
* Elevated media and analyst coverage by over 500%, and generated over 750 million gross impressions, in first 12 months through proactive media relations outreach and strong relationship-building activities with business and trade media outlets.
* Enhanced average monthly departmental news output by over 300% by aggressively researching, securing, packaging, and distributing newsworthy corporate and service-related information.
* Generated over 50 consumer media hits and 200 million gross impressions by spearheading Technicolor's first consumer marketing campaign in over 30 years with 2005 book release of Glorious Technicolor: The Movies' Magic Rainbow.
* Secured more than 120 speaking engagements for division executives in past 18 months, an increase of over 1,000% in prior years, by creating and implementing company's first formal executive communications and visibility initiative, including image consulting, media training, speaking engagement placements, speech writing, presentation and talking points development, and generating executive profiles and Q&As in business media outlets.... 
Public Relations Manager, Americas
tags:
corporate communications
How would you describe your time at Dassault Systemes, SA?
Managed results-driven corporate communications, executive communications, employee communications, investor relations, and media and industry analyst relations programs throughout key markets in the Western Hemisphere.
Founder, President and CEO
tags:
entrepreneur /business owner
How would you describe your time at KRP Communications, Ltd.?
Responsibilities:
* Directly supervised all agency operations, including account management, business development, HR management, IT administration, online/offline marketing and communications, capital budgeting, and financial analysis and reporting.
* Proactively secured and managed a varied account portfolio comprised of high and consumer technology start-ups, accounting and legal firms, and nonprofit organizations based in Los Angeles County; specific clients included eToys.com, Icebox.com, Toshiba America Electronic Components, Hathaway Children and Family Services, and Santa Monica Jaycees.
* Managed daily account activities for entire client base, including the development and implementation of go-to-market strategies, marketing, PR and investor relations plans, media and analyst relations programs, and other related initiatives.
* Trained and mentored a team of five full-time employees through robust professional development program, including networking opportunities, industry association seminars and training sessions, and one-on-one guidance with individual associates.
Accomplishments:
* Attained account billings of $350,000, and a staff of four full-time employees, within first nine months of initiating operations.
* Sustained an operating margin of 45%, and a profit margin of 35%, over the lifespan of the agency.
* Designed innovative go-to-market strategies and activities for start-up client base which resulted in total client sales of over $50 million within first six months of implementation.
* Created and executed local marketing and communications campaigns for professional services client base which enhanced total client annual revenues by over 40% within first four months of implementation....
Account Supervisor, Technology Practice Group
How would you describe your time at Fleishman-Hillard?
Supervised PR and marketing communications programs for international PR agency's roster of blue-chip consumer and enterprise technology clients, including 24/7 Media, BodyShop.com, Computer Sciences Corporation (CSC), Dell, HP, Iomega, IBM, Nortel Networks, Seagate, SGI, Sony PlayStation, Stamps.com, TrafficStation.com, and Yahoo!...
Senior Account Executive
How would you describe your time at Shandwick International?
* Managed daily account activities for international PR firm's multi-million-dollar technology client base, including BMC Software, Compaq, HP, Kodak, Questia.com, and WholeWeb.net; responsibilities included strategic counsel, corporate communications, government relations and public affairs, executive communications, crisis communications, and media and analyst relations.
* Served as agency's on-site representative for Compaq's corporate communications department for one year; managed and fulfilled all news bureau activities; functioned as point contact for all incoming domestic media and analyst inquiries, averaging 75-100 requests daily; supported strategic product launches and corporate announcements with business and financial media relations programs; handled public affairs issues in conjunction with company's government relations department....
Public Relations Specialist
How would you describe your time at Quarterdeck?
Managed integrated external and internal communications programs for multiple consumer software product lines, including CleanSweep, RealHelp, and ViruSweep.
Senior Account Executive
How would you describe your time at Smith Public Relations?
Supervised daily account activities for such distinguished clients as Best Buy, GTE Directories, Jones International, Mercedes-Benz, Playboy, Sony Electronics, Target Stores, Warner Bros. Music, and WebTV Networks.
Account Executive
How would you describe your time at Brener Zwikel & Associates?
Managed daily account activities for such sports clients Alien Sports, ESPN, IMG, Major League Soccer, National Football League, PGA of America, PGA TOUR, SHOWTIME Networks, Inc., and SET Pay Per View.
Education
Marketing
tags:
mba in marketing
Marketing and International Business
tags:
marketing
• international business
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Keith R. has
