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Keith Bloom
Washington, DC
currently: Busy but listening
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Work history
Director Marketing Communications Services
Creative Development Tsar
How would you describe your time at Persistent Identity Enterpr...?
Crystal ball management, spontaneous innovation, digital lifestyle engineering, understanding diversity of human expression, trust building, creative reinvention, code mongering, copious coffee consumption (black with sugar).
Vice President of Creative Services/Creative Consultant
VP Marketing and Advertising
How would you describe your time at InPhonic?
Responsible for quality and performance of all creative ad units and major partner storefronts answering to $30MM annual media schedule generating over $300MM annual sales
Installed collaborative project trafficking system, trained 15 sales managers and account executives as well as staff of 9 direct reports in project development and management processes
Redesigned and optimized main purchase flow for house brands and partner storefronts, boosting conversion and adding $28MM to annual sales revenue
Quantified and improved virtual bottom line effects of projects, distilled key performance points for stakeholders to catalyze future success
Evaluated and approved all subcontracted creative services, continuously trained and mentored full-time staff on emerging design trends and best practices
Provided thought leadership in user trends and e-commerce best practices
Brand standards application and integration for Apple, Radio Shack, Best Buy, AOL, MSN, Sprint/Nextel... 
Team Leader/Creative Director
How would you describe your time at The Meridian Group and Free...?
Responsible for quality and performance of advertising and promotional creative representing $36MM in annual agency revenues
Trained, mentored and supervised 9 direct reports including a senior media buyer, account managers, graphic designers, a production manager and a senior copywriter
Group liaison to executive management, provided thought leadership in creative asset management and optimizing production process flow throughout all departments
Strategic account direction for Kiawah Island Resort and Anheuser Busch Resort Properties...
Executive Creative Director
How would you describe your time at Imago Communications?
Team leader for keystone accounts, review wins for Freddie Mac, Cavalier Telephone and Giant Foods
Built new practice in dynamic content marketing and variable print direct outreach programs
Professional speaker at Graph Expo 2002, the printing industry's annual technology trade show, on "Designing for Digital [D4D]" challenges and benefits, and also AMA Annual Conference 2002 for Hewlett Packard/Indigo...
Principal and Executive Creative Director
How would you describe your time at Bloom & Mertz/The Bloom...?
Built from personal freelance portfolio to an award winning creative agency with expertise in interactive, print and broadcast advertising and promotions and a full-time staff of fifteen
Hired, trained, and reviewed all full- and part-time employees as well as freelance contractors
Year-over-year growth to more than $2MM annual revenue in 2000
Guest speaker and panel chair for George Washington University School of Business and Public Management showcase on professional marketing opportunities to program students and faculty
Recruited and mentored award-winning Art Directors, Copywriters and Web Designers
Strategic and creative direction for Discovery Communications, American Woodmark, Stanley Martin, Mills, Clark Construction and Carr America...
Adjunct Professor College of Arts and Sciences
How would you describe your time at trinity university?
Created and taught first syllabus on Desktop Graphic Design to second- and third-year design students
Received unanimous "outstanding" ratings on teacher evaluations from students
Education
How would you describe your time at American University?
Major: Graphic Design; Minor Concentrations: Business (Marketing) and Biochemistry 1985 — 1989 Student chairperson of American University Student Design Expo 1989 Activities and Societies: Alpha Sigma Phi Fraternity
How would you describe your time at Lake Forest Academy - Ferry...?
College Prep, Liberal Arts, 1984 — 1985 Activities and Societies: Varsity Soccer, Varsity Ice Hockey, Varsity Track and Field
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