Kenneth Simon

currently: Job hunting

Kenneth has 1 contact.

Work history

Affinity Federal Credit Union October 2007 to the present
AVP E Commerce

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How would you describe your time at Affinity Federal Credit Union?

Lead, E-Commerce marketing department and manage internet and virtual technology-based marketing and delivery programs from concept through implementation. Responsible for development and management of objectives, strategies and tactics. Recommend new products features and enhanced service delivery of e-based products and services. Actively seeks and implements new technologies in the virtual e-space. Define, drive and evaluate electronic marketing efforts, targeted online campaigns, web-based advertising and co-branded initiatives with third parties. Deploy retail marketing programs via technology-based platforms, e.g., internet and ATMs; Manage third party vendor relationships for web site, design usability analysis, content and tools.... read more
Microsoft March 2006 to July 2007
eCRM Midmarket Business Planning

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How would you describe your time at Microsoft?

Developed a worldwide engagement strategy targeting IT Pros in the Midmarket segment to improve customer satisfaction and up-sell/cross-sell opportunities. Identified and managed metrics to track the effectiveness of marketing program.
Coordinated online marketing efforts with TechNet, MSDN, and other Business Groups to drive traffic to Midsize Business Center. This included the optimization of the customer's online experience with integrated offline/on-line, and Thru Partner programs utilizing targeted personalized communications.
Developed data acquisition strategy and ongoing process for improved data quality.
Led Midmarket CRM Business Process practice to increase demand generation and sales. Responsibilities include: Drove campaign adoption in field, measured and analyzed impact on ROI.
Developed online process library to capture and document existing and emerging online marketing processes to support worldwide implementation.
Managed business performance and planning. Tracked customer satisfaction levels, goals, metrics and scorecard definitions for the web, mapped to segment business goals. Identified, captured and promoted best practices to subsidiaries.... read more
The Peak Organization October 2005 to March 2006
Marketing Officer

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How would you describe your time at The Peak Organization?

Established marketing department to support online and offline marketing efforts of company. Responsible for all external communications and marketing programs including website, branding and marketing campaigns Developed strategies and coordinated the external marketing activities of 14 divisions including public relations, speaking engagements, and lead generation.... read more
kbs Marketing April 2004 to October 2005
Consultant

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How would you describe your time at kbs Marketing?

Marketing consulting company specializing in business development, market analysis, strategic planning and interactive communication strategies. Helped companies utilize the power of the Internet to acquire new customers and add value to existing customer relationships
* Conducted a market segmentation study to help a Bermuda-based insurance carrier target markets within their middle market area. Marketing strategies for each industry and line of business were developed as well as a regional prospecting system.
* Developed an interactive communication program to introduce a new software company to Chief Marketing Officers and CIO's. Mailings were conducted to prospects (utilizing email and direct mail) directing the user to enter a personalized code into a website. Through the code, a personalized websites was created. Utilizing web analytics qualified leads were generated which resulted in a 55% increase in appointments to prospect companies.
* Developed a communication and branding program for a mortgage broking company. Program led to increased awareness of the company, requests for information and mortgage applications.... read more
Zurich Insurance November 1996 to April 2004
AVP Director Marketing Systems and Services

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How would you describe your time at Zurich Insurance?

Started up a Marketing Technologies unit responsible for developing and managing Zurich North America's website, www.zurichna.com. Initiatives included partnering with key groups managing third party relationships, global cross-unit strategy, and senior management liaison/interface. Worked closely with distributors, customers, and sales force.
* Developed and implemented enterprise wide e-Commerce strategy that enabled business units to transfer underwriting and marketing operations online and allowed customers to manage their risk management processes. Online growth exceeded plans in terms of premium volume and number of registered users. Premium volume via the Internet grew over 2,800% over four years.
* Provided internal marketing and consulting services to business and support units in developing, utilizing and maximizing online capabilities.
* Conceived and designed a wireless application, using the Blackberry, linked to customer relationship management system, to support marketing and sales efforts. Resulted in increased sales and higher productivity of account executives.
* Spearheaded the development of email marketing programs and strategies. Cross-selling of products increased 15% and customer retention levels stayed high.
* Directed the development, training, and roll-out of enterprise-wide Customer Relationship Marketing system to 5,000 users. Developed sales tools, training and collateral material to support roll out of system.
* Managed and staffed New York-based Marketing Service Team responsible for providing all marketing, market research and communications support for New York-based Business Units.
Assistant Vice President, Market Research (1996 - 1998)
* Established New York-based marketing research department. Identified market opportunities and developed market strategies for new products and services. Member of Innovation team.
* Coordinated the research and product development needs of three divisions leading to increased new product introductions and sales. Helped lower costs, improve product marketability and profitability.
* Developed and managed Broker and Risk Manager Councils. Worked with Business Units outside of U.S. on joint projects.... read more

Education

George Washington University August 1979 to May 1981
MBA Marketing
university of hartford August 1973 to June 1977
Marketing

Kenneth's Network

District Sales Ma...,
bachrach

>> See all contacts (1)

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