|
|
Kim Hurwitz
Los Angeles, CA
currently: Busy but listening
|
Work history
VP, Marketing & Publicity
tags:
social networking
• content development
• branding & identity
• internet marketing
• web 2.0 / 3.0
• mobile & digital entertainment
• business development
• interactivity and sponsorships
• publicity & promotions
How would you describe your time at MWG Media?
Lead, research and develop a new web 2.0 website portal for women 30+ with original series and programming content, games, music, shopping, blogs, social networking and mobile applications. Manage the Business Development process from website designer and vendor RFP through branding and identity, research and competitive overview, to creation of advertising and monetization business models. Create online and offline marketing strategy, added-value offers, third party partnerships, distribution scalability and content repurposing, promotions and PR plans. Site is slated to launch Q4 2008.... 
National Director, Affiliate Relations
tags:
newsletter editor and founder
• contract & agreement negotiation
• marketing
• product launch
• affiliate & client relations
• e-commerce
• database creation and analysis
• branding & positioning
• matrix manager
• viral and web campaigns
• ei programming director
• pr
• broadcast standards & fcc com...
How would you describe your time at The Tube Music Network?
Responsible for national affiliate relations/marketing serving up to 90 broadcast television affiliates carrying the world's first and only all digital, all music television network. Using the newest technology of multicasting, The TUBE Music Network was available free over-the-air to homes with an ATSC tuner, via HD DBS platforms and on digital cable television in nearly 17 million households. As of 10/1/07, the national broadcast has ceased due to lack of funds. Currently working on alternate delivery options, affiliate initiatives and handling the tremendous viewer support.
Oversaw and managed 50+ OTA and digital cable launches, marketing asset creation and affiliate website, research studies, e-commerce and web campaigns, marketing collateral and viral marketing initiatives, client liaison at all levels, monitored broadcast standards and E/I programming, technical issues and client retention and satisfaction. I am a CEO direct report in this revolutionary start-up venture....
Director, Marketing
tags:
research & analysis skills
• advertising / marketing
• leadership & team building
• time management
• brand development and management
• e-commerce and online marketing
• hd package launch
• creative brief writing
• artist liaison with movie stu...
• campaign development
• tivo content creation
• crm director
• p&l manangement
• telemarketing director
How would you describe your time at directv (corporate hq-los a...?
P&L responsibility for PPV/Advanced Products/Telemarketing departments with a $30M budget and half-billion dollar annual goal. Interim Director that launched the Relationship Marketing Department. Managed up to 10 employees, internal teams and agency contacts.Marketing point person for Blockbuster relationship. Marketing Director for monthly DIRECTV FREEVIEW concert series with national campaigns....
Regional Product Marketing Manager
How would you describe your time at Adelphia?
Adelphia Regional New Product Manager for Digital Cable, PPV/VOD, Long Distance Phone/Telephony, Broadband Internet and Paging business lines for the L.A. Market, managing the supervisors in each category. Designed/launched/ran the PPV ordering website for the company. Management of the L.A. Times/TV Times relationship plus facilitation of monthly cable acquisition and upgrade marketing campaigns. Created promotions, sweepstakes, added-value offers and all related collateral. Reduced costs and improved department efficiency. Task force leadership participation in Hispanic Marketing, Integrated Marketing and PR, competitive intelligence and retail/ad sales partnerships...
TCI
January 1992 to January 1999
Regional Marketing Manager
How would you describe your time at TCI?
Managed all sales and marketing activities fro TCI southern California and Arizona properties. Created annual budgets and marketing campaigns. Trafficked all cross channel spots for the region and purchased radio, print and outdoor media buys and tie-ins. Managed employees in MDU/Commercial sales. Administered charity tie-ins and community/civic/school campaigns. Won major awards from SET, TVKO, Request PPV, Playboy, UFC, CTAM. Co-founded and was President for 2 years the SoCal PPV Cable Co-op, a non-profit California corporation and leveraged cable commercial spots and dues to create Los Angeles dma-wide promotions. Created promotions with Jiffy Lube, Universal Studios Hollywood, Bally Total Fitness, Raging Waters and the California Angels. Co-hosted and wrote/produced the popular Cable Interactive Live show which broadcasted throughout the L.A. cable region for 5 years....
Sales Supervisor/Lead
How would you describe your time at United Artists Cable?
Top outbound telephone salesperson, promoted to Lead and Supervisor.
MDU Manager
How would you describe your time at CommuniCom?
This was the corporate office that built the "Comcast" areas in what is now the Time Warner Cable - Los Angeles franchise. Oversaw 9 employees in the design, drafting, and postwire contruction department at CommuniCom serving the Greater L.A. area including downtown L.A., Hollywood, Marina Del Rey, Corona, West L.A. and more. Responsible for MDU and commercial design blueprints, QC and construction contractors for the company. Liaison with the DOT City of L.A. One of 4 CATV designers for the City of Bellflower and the CNN office feed....
Kim's Network
|
|
Founder, CEO,
John Bornholdt As...
|
|
Recruitment Manager,
The Novo Group
|
Costumer Care Con...,
AOL Germany now...
|
Clinical Services,
ValueOptions
|
>> See all contacts (7)
Similar People
CEO & Senior ...
Total Image Worx
|
Director of Marke...
Zacks VerticalRea...
|
|
Director, Product...
Gotuit Media
|
Director Affiliat...
GameLink
|
MS, Leadership &a...
duquesne university
|
|
|
|
|
|
|
Kim has
