Work history
Senior Researcher
tags:
strategy
• consulting
• ethnography
• participatory research
• design research
• usability
How would you describe your time at SonicRim Ltd.?
Consulted in design/user research in five continents for various clients including Microsoft, Samsung, Sony, Sandisk, Intel, Target, Motorola and Synaptics.
As a senior researcher and project manager, I am responsible for managing client relationships, projecting and managing resources, mentoring researchers, selecting appropriate research methodology based on business objectives, leading the analysis efforts and finally delivering actionable insights.
Over the last seven and half years, I have worked on a wide array of projects ranging from emerging market strategies for an electronics manufacturer to retail strategy for a discount department store. I have designed research studies, conducted focus groups, contextual interviews, usability sessions and lead ethnographic observations. In the past I have also bootstrapped the innovation strategy by facilitating co-design and visioning workshops at various client locations.... 
Fitch
May 1998 to September 1998
Intern
tags:
strategy
• design research
• design
• market research
• ethnography
How would you describe your time at Fitch?
Spent four months as a member of the Research and Planning Group.
I was responsible for conducting in-home interviews, mall intercepts and secondary research, for a range of clients including AT Cross & Iomega. I was also responsible for analyzing behavioral data to look for pain points in the use experience....
Graduate Research Associate
tags:
interactive
• web programming
• training
How would you describe your time at Ohio State Univeristy?
Developed interactive teaching tools and websites for various departments in the College of Arts.
I was responsible for designing and implementing DHTML and flash based websites for the ETS and the Department of Art Education. I also conducted training workshops on emerging technologies like video streaming and sound editing....
Designer and Animator
tags:
design
• storyboarding
• 3d modeling
How would you describe your time at Fulcrum?
Developed two and three dimensional animations and television commercials.
My animations and ads were telecast numerous times on national TV. Clients included GrafixPark, Kodays, Airtel, CyberVision and Kirloskar Computers Ltd. I also designed and oversaw the implementation of the graphics treatment for the civil variant of a helicopter made by HAL, Bangalore....
Education
MFA, Design Development and User Research
BE, Instrumentation Technology
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