Kristin Owen (White)
Chicago, IL
currently: Open for projects
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Work history
Senior Account Supervisor
Communications Consultant
How would you describe your time at Australian Air Express?
• Worked with Communications Director to develop comprehensive communications plans for a diverse 2,000+ employee base, including a communication strategy and structure for the organization’s overall business strategy
• Created a detailed marketing and branding plan for the organization
• Implemented a monthly media monitoring matrix which included researching, analyzing and summarizing industry, competitor and organization news and providing weekly debriefs to executive team
• Flagged media issues with key management and developed crisis communication plans
• Wrote tenders for the acquisition of subcontractors
• Researched and wrote client success stories for internal and external communications use
• Communication collateral editor
• Researched, interviewed and hired media training organization to work with management
• Drafted employee communications collateral and worked with graphic design company to create final materials.... 
Account Manager
How would you describe your time at Porter Novelli?
• Global marketing communications specialist with high-profile client portfolio of international consumer brands: Procter & Gamble, Gillette, Oral-B, Buena Vista Home Entertainment, Kraft, Masterfoods, MGM, Mattel, Honda, BHP, Imagination Entertainment, General Mills
• Developed and managed communication strategies for national clients such as Sugar Australia, Lactos Tasmania, Boags Tasmania, Good Guys Discount Warehouses, Australian Egg Corporation, Corrs Chambers Westgarth (CCW) Law Firm
• Created public awareness campaigns and pro-bono counsel for national non-profit and governmental organizations such as NetAlert, Sacred Heart Mission and the Glenferrie Road Traders Association....
Director of Public Relations and Marketing
How would you describe your time at Palmer Trinity School?
• Created and implemented successful public relations, advertising and marketing campaigns which increased enrollment applicants by approximately 45%
• Pitched stories to media, ensuring consistent, positive media exposure
• Published byline articles in local media, increasing school’s visibility three-fold
• Tactfully developed brand to accurately represent the school and set branding guidelines for all faculty, staff and administration to follow
• Strategically planned and executed hard-hitting direct marketing campaigns to attract prospective families to campus
• Redesigned, maintained and managed content of school website www.palmertrinity.org
• Copywriter and editor of brochures, annual reports, magazines and letters
• Editor, photographer, design coordinator and distributor of the PT OUTLOOK magazine
• Handled advertising, public relations, marketing and printing budgets • Interviewed prospective students
• Publicized and assisted in logistics of special events....
Account Executive
How would you describe your time at Spring, O'Brien &?
• Used public relations knowledge to market destination and travel services worldwide for clients, including: SuperClub Resorts, New Zealand Tourism Board, American Society of Travel Agents, Turkish Airlines, Royal Air Maroc
• Provided clients with strategic pro- and re-active public relations recommendations
• Notably earned confidence and respect of primary client contacts
• Anticipated emerging industry trends and marketing opportunities, which resulted in becoming a vital asset in the research and development of new business pitches
• Organized successful press trips and events giving means to generate high-profile, major coverage for clients in national and international media
• Frequently pitched story ideas to media
• Wrote media releases, profiles and detailed monthly reports for clients
• Coordinated with advertising division to ensure successful integrated approach for clients....
Account Coordinator
How would you describe your time at Peter Martin Associates?
• Provided account group management and administrative support while handling media relations and large-scale special events for South African Tourism Board, Premier Cruise Lines, Jamaica Tourism Board, Westin Resort- St. John, V.I., General Electric Card Services
Education
How would you describe your time at University of Florida?
Bachelor of Science, Public Relations, 1995 — 1999 Outside concentration in Business-Marketing Activities and Societies: PRSA
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