Laura Maschal
Charlotte, NC
currently: Job hunting
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Work history
Project Manager
tags:
budget
• ia
• functional requirements
• strategy
• sdlc
• sitemap
• project lifecycle
• audience profiles
• pm
• maintenance
• stakeholder interviews
• project manager
• microsoft project
• requirements
• software development lifecycle
• creative brief
• project
• user group
• wire frames
• information architecture
• project management
• ms project
• budgeting
• customer support
• risk management
• wireframes
• resource management
• site map
• user group profiles
How would you describe your time at Threespot Media, Washington...?
* Performed day-to-day management throughout full project lifecycle; developed project plans to manage risk, communication, tasking, and resources
* Managed web projects of all sizes, including full site redesigns, rebranding, and implementation of new content management systems; routinely managed up to ten simultaneous engagements
* Served as the primary project manager for a $1M-plus engagement, leading a 10-member cross-functional team
* Created site maps, user group profiles, functional wireframes, and other strategy documents for a range of corporations and nonprofit organizations
* Developed and streamlined internal processes for budgeting, project plans, and information architecture
* Conducted in-person stakeholder and user interviews
* Designed, conducted, and analyzed user surveys
* Led maintenance projects, organizing and conducting phone and email support
* Led internal "brown bags" on software project management, MS Project, and site analytics best practices
Selected clients:
* Alliance for Justice (www.afj.org)
* American Greetings (www.americangreetings.com)
* Arnold & Porter (www.arnoldporter.com)
* Duke Divinity School (www.faithandleadership.com)
* McClatchy Washington Bureau (www.mcclatchydc.com)
* Paley Center for Media (www.paleycenter.org)
* Planned Parenthood Federation of America (April 2009 relaunch, plannedparenthood.org)
* SEIU, 1199SEIU United Healthcare Workers East (www.seiu.org, www.1199seiu.org)
* US Senate Sergeant at Arms (Webster intranet)... 
Technical Producer/Project Manager
tags:
qa
• functional requirements
• project manager
• vendor coordination
• content producer
• vendors
• content management systems
• web production
• copyediting
• quality assurance testing
• content
• quality assurance
• analytics & reporting
• metrics
• writing
• content management
• web analytics
• technical producer
• creative writing
• proofreading and copyediting
• project management
• web producer
How would you describe your time at Southern Poverty Law Center...?
* Managed all aspects of the SPLCenter.org redesign, including content gathering, information architecture, content management system specifications, and quality assurance testing
* Managed and coded site updates and extensions to both SPLCenter.org and Tolerance.org
* Co-wrote, coordinated, and produced advocacy e-newsletters
* Served as the Center's online best practices authority and liaison with external technical vendors
* Led selection of site analytics solution for all Center online properties
* Benchmarked, measured and coordinated site analytics for all Center sites
* Performed daily web production on Tolerance.org and SPLCenter.org, including writing, copyediting, and content management
* Wrote for Tolerance.org as member of the editorial team...
Web Designer and Marketing Specialist
tags:
marketing
• ia
• information architecture
• web design
• designer
• graphic design
• writing
• design
• writing & communication
How would you describe your time at Dynamic Quest, Greensboro, ...?
* Lead web and graphic designer; lead front-end coder
* Designed sites for clients, including auction and online software sites
* Developed written and visual content to market employer
Education
BA in English
How would you describe your time at university of north carolin...?
Graduated magna cum laude, member of Phi Beta Kappa
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