Answers from Laura

What profession other than yours would you like to try?

Professional cake decorator / baker, or designer and window dresser at a small, avant-garde boutique (possibly my own!)

Posted @ 01:06PM, July 22, 2009 by Laura Maschal | Permalink
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Work history

Threespot Media, Washington, D.C. July 2005 to March 2009
Project Manager

tags:

How would you describe your time at Threespot Media, Washington...?

* Performed day-to-day management throughout full project lifecycle; developed project plans to manage risk, communication, tasking, and resources
* Managed web projects of all sizes, including full site redesigns, rebranding, and implementation of new content management systems; routinely
managed up to ten simultaneous engagements
* Served as the primary project manager for a $1M-plus engagement, leading a 10-member cross-functional team
* Created site maps, user group profiles, functional wireframes, and other strategy documents for a range of corporations and nonprofit organizations
* Developed and streamlined internal processes for budgeting, project plans, and information architecture
* Conducted in-person stakeholder and user interviews
* Designed, conducted, and analyzed user surveys
* Led maintenance projects, organizing and conducting phone and email support
* Led internal "brown bags" on software project management, MS Project, and site analytics best practices

Selected clients:
* Alliance for Justice (www.afj.org)
* American Greetings (www.americangreetings.com)
* Arnold & Porter (www.arnoldporter.com)
* Duke Divinity School (www.faithandleadership.com)
* McClatchy Washington Bureau (www.mcclatchydc.com)
* Paley Center for Media (www.paleycenter.org)
* Planned Parenthood Federation of America (April 2009 relaunch, plannedparenthood.org)
* SEIU, 1199SEIU United Healthcare Workers East (www.seiu.org, www.1199seiu.org)
* US Senate Sergeant at Arms (Webster intranet)
... read more
Technical Producer/Project Manager

tags:

How would you describe your time at Southern Poverty Law Center...?

* Managed all aspects of the SPLCenter.org redesign, including content gathering, information architecture, content management system specifications, and quality assurance testing
* Managed and coded site updates and extensions to both SPLCenter.org and Tolerance.org
* Co-wrote, coordinated,
and produced advocacy e-newsletters
* Served as the Center's online best practices authority and liaison with external technical vendors
* Led selection of site analytics solution for all Center online properties
* Benchmarked, measured and coordinated site analytics for all Center sites
* Performed daily web production on Tolerance.org and SPLCenter.org, including writing, copyediting, and content management
* Wrote for Tolerance.org as member of the editorial team
... read more
Dynamic Quest, Greensboro, N.C. April 2000 to February 2003
Web Designer and Marketing Specialist

tags:

How would you describe your time at Dynamic Quest, Greensboro, ...?

* Lead web and graphic designer; lead front-end coder
* Designed sites for clients, including auction and online software sites
* Developed written and visual content to market employer

Education

BA in English

How would you describe your time at university of north carolin...?

Graduated magna cum laude, member of Phi Beta Kappa

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