Work history
Account Manager
tags:
project managment
• microsoft office
• adobe photoshop
• search engine marketing
• customer relationship management
• microsoft visual stuidio
• sql
• crm
• web analytics
• microsoft visio
• content management systems
• search engine advertising
• cms
• database design
• microsoft project
How would you describe your time at Alexander + Tom?
Manage cross-functional teams that design and develop advertising, websites and other interactive media. Highlights include:
- Supervise development of consumer-facing website for 180s, an innovative manufacturer of apparel. This website integrates product information, customer service and e-commerce capabilities with their ERP system, MAS 500.
- Manage design and copywriting of informational portal for Small Business Administration. Charged with assessing and advising Baby Boomers pursuing second careers by starting or buying their first small business.
- Develop search engine marketing and analytics campaign for Curtis Engine, a leading mid-Atlantic supplier and servitors of commercial back-up generators.
- Design, develop and copy write an online firearms safety training website for Maryland Police Training Commission to replace an in-person videotape-based course; generated a return on investment of 200% in first year.
- Developed Service Recovery console for Hanover Hospital. Service Recovery is a HIPPA-compliant, e-mail and web-based tool that surveys patients on the quality of service they have received. Complaints are automatically sent into workflow that involves customer service and pertinent departments to resolve any remaining problems.
- Oversee various projects and relationships with customers including T. Rowe Price, Johns Hopkins University, U.S. Department of Treasury, and the PGA Tour.... 
Instructor
tags:
aerial arts
• catcher
• flying trapeze
• static trapeze
How would you describe your time at Trapeze School New York?
Part-time catcher and instructor for Trapeze School New York in Baltimore.
Senior Business Analyst, Global E-Business
tags:
sql
• css
• xml
• visual basic
• google adwords
• database developement
• webtrends
• microsoft project
• google analytics
• javascript
• overture
• sql reporting services
• microsoft office
• microsoft visio
• analyst
• net
• asp
• visual studio.net
How would you describe your time at black & decker?
- Managed and developed a rebate processing system. Various data sources (service intranet, customer self-service website, and multiple vendor feeds) were connected to the ERP, SAP, for shipment through the distribution centers. Close to a million rebates were processed over 4 years, impacting nearly $230 million in sales. Information gathered helped to identify DEWALT's most valuable end-users.
- Designed and developed an Internet-based loyalty program based on analysis of rebate information. The program targets the top-400 national construction companies and 100 key, majority-Hispanic firms.
- Managed redevelopment dynamic survey/consumer profiling system. Detailed end-users profiles are gradually built using information collected from various touch points. Information is deposited into a custom CRM application, providing personalized re-marketing and research opportunities.
- Worked with a hosted provider to design front-end and business rules for consumer service and support website. Integration between PBX phone system, CMS and CRM allowed phone agents immediate access to case histories and potential solutions. Number of service representatives employed was held nearly flat despite a significant increase in incidents....
DEWALT Webmaster, Professional Marketing
tags:
seo
• web analytics
• macromedia flash
• content management systems
• search engine advertising
• macromedia dreamweaver
• html
• project managment
• crm
• programming
• adobe illustrator
• online advertising
• customer relationship management
• database developement
• e-mail marketing
• search engine optimization
• classic asp
• cms
• adobe photoshop
• search engine marketing
• visual studio
• sem
How would you describe your time at black & decker?
- Managed re-development of DEWALT.com, pulling together resources from marketing, IT, and an outside vendor. Site traffic grew by 28% per year for several years, reaching 10.1 million visits and 120 million page views in 2005. DEWALT.com consistently recognized as a top-10 manufacturing website, and a top-2 among power tool manufactures. DEWALT is recognized by Fortune magazine as one of the top-ten breakaway brands worldwide.
- Designed and scripted over 150 targeted newsletters, delivering over 4.5 million messages. These targeted campaigns had above average open and click-through rates and below average unsubscribe rates.
- Managed search engine and banner advertising through Google, Yahoo, MSN, and Advertising.com; driving traffic to targeted promotions and products. Able to achieve above average click-through rates by using narrowly targeted ads. Managed organic search engine optimization across various sites.
- Redesigned "where to buy online" referral system to include real-time inventory and direct purchasing from partner websites. Generated 34% increase in referrals in year 1, and 22% increase year-over-year thereafter. In 2006, 1.35 million referrals lead to $7.2 million in sales....
ICARUS
October 1998 to December 1999
Web/Graphic Designer
tags:
direct mail
• webtrends
• display advertising
• online advertising
• quark xpress
• pre-press
• html
• adobe illustrator
• classic asp
• graphic design
• adobe photoshop
• macromedia dreamweaver
• web design
How would you describe your time at ICARUS?
- Managed conversion of a chemical engineering cost estimation application into an e-commerce enabled website. Coordinated work between internal software engineers and outside web development firm.
- Redesigned of corporate website.
Multimedia Designer
tags:
video compression
• adobe illustrator
• macromedia flash
• web design
• macromedia director
• html
• adobe photoshop
• quark xpress
How would you describe your time at George G. Sharp?
- Designed, developed and managed website and CR-ROM projects for several non-profit and political advocacy clients.
- Redeveloped identity of Sharp Ideas division.
Webmaster
tags:
video compression
• adobe photoshop
• media 100
• visual foxpro
• macromedia freehand
• html
How would you describe your time at Virginia Tech?
- Designed and developed first fully database-driven state tourism website, containing over 20,000 entertainment destinations.
Education
Master of Business Adminstration, Marketing Management
Lee has
