Director of Demand Generation
How would you describe your time at Click Forensics?
Responsible for both demand generation and marketing at a high profile SAAS (software-as-a-service) startup
Manage all lead generation activities; create and implement marketing programs to drive qualified opportunities and revenue
Optimize end user registrations, qualification, and creation of opportunities for the sales team and partners through paid search (PPC), online advertising (display), SEO, public relations, print campaigns, email, and events, and ensure successful follow through of qualified opportunities
Manage site analytics; make recommendations and implement plans to test paid search and online advertising initiatives that maximize ROI
Own the brand’s online presence; manage and coordinate online creative / content development; ensure alignment of all web initiatives
Responsible for six direct reports, including web designer/programmer, marketing communications specialist, and four market development reps... 
