Mark Moran
Oakland, CA
currently: Job hunting
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Work history
VP Business Development
tags:
strategic "go to market" mark...
• affiliate marketing
• partner development
How would you describe your time at Riya, Inc (Like.com)?
Extensively involved in developing and implementing Riya's visual shopping strategy, and negotiating and cultivating a broad range of partner relationships, including:
* leading affiliate networks
* over 350 leading retailers, such as Nordstroms, Macy's, The Gap, Zappos, Amazon
* Strategic partnerships with Getty Images and Shopping.com
Manager and internal champion of the LikeSense Network, a fashion and celebrity blog advertising network that turns blog photos into shopping ad units and multiplies Like.com's SEO back-links. Grew network reach to over 3 million visitors in two months of beta release.... 
Vice President, General Manager
tags:
p and l responsibility
• lead generation
• cpa advertising
How would you describe your time at Tribal Fusion?
General Manager of lead-generation and performance marketing divisions of Tribal Fusion - FullTango & LeadGenuity.
Professionalized and expanded site development, sales and media planning teams resulting in significant revenue growth. Initiated several new vertical and channel initiatives.
* Drove 80% annual sales growth for businesses with combined annual revenues in the range of $20M - $40M
* Managed display advertising, search marketing, email and affiliates generate approximately one million leads per month for many of the Internet's leading advertisers...
VP eBusiness
tags:
process re-engineering
• ecommerce and ebusiness
• division management
How would you describe your time at wells fargo home mortgage?
Reported to EVP of National Consumer Lending. Managed staff of over 30 professionals responsible for Web strategy, site management, traffic and lead generation, testing, and project management supporting all channels of Wells Fargo Home Mortgage (WFHM). Managed the mortgage portion of WellsFargo.com as well as approximately 5,000 microsites that drove over $9 billion in annual retail fundings.
* Launched the industry's most successful online mortgage application
* Helped transform the mortgage area of WellsFargo.com from an also-ran to the #2 rated mortgage site, based on usability. Drove a 37% increase in site conversion rates from 2003 to 2004, despite a pronounced market shift from refinance to purchase-mortgage lending, which has much lower online conversion rates
* Conceived and implemented the industry's first internal Internet leads marketplace connecting pre-approved vendors with thousands of individual loan officers and branches; significantly reducing acquisition costs & centrally optimizing conversions...
Pivia
June 2002 to June 2005
President
tags:
vc fund raising
• entrepeneur
• turn-around
How would you describe your time at Pivia?
Appointed President and COO three months after joining the company and lead successful corporate turnaround that included:
* Terminating development of the original product and championing a new product focus on dynamic content caching that best leveraged the company's core IP
* Implementing a reorganization that included reducing then replacing 40 percent of staff (including recruiting new CEO and VP's of Marketing, engineering & operations)
* Managing $6 million budget and a headcount of 22 people
* Securing over $1 million in bridge financing, then closing a $12 million Series B round, lead by Thomas Weisel Venture Partners and Sutter Hill Ventures
* Lead initial sales to Fortune 1000 retailers and media companies, such as CNet, Bed Bath & Beyond, Federated Department Stores, JCWhitney and Williams Sonoma...
VP Corporate Development
tags:
advertising sales
• partnering
• vc fund raising
• online distribution
How would you describe your time at Owners.com?
Lead sales, business planning, partnering and fund raising efforts for Owners.com, the largest full-service real estate service in the U.S. at that time. Owners.com combined Sale-By-Owner (FSBO) and discounted real estate agent service with a full array of mortgage, title, moving and home ownership products and services.
* Raised $6 million from VC and angel investors - lead investor presentations
* Sold over $1 million in product placements and banner advertisements on the site
* Negotiated relationships with over two dozen content and distribution partners including Countrywide, AOL, EarthLink, InfoSpace, Prudential California Realty, Chicago Tile and E*Trade that quintupled traffic and grew advertising and ecommerce revenues 40-fold
* Built a nationwide network of 3,500 real estate agents offering discounted services
* Extensively involved in multiple site redesigns and launched six new content channels - Mortgage, RE Agent Services, Title & Escrow, Financial Services, Moving, and Home & Garden...
Mark's Network
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