Mark Laurance
Issaquah, WA
currently: Job hunting
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Work history
Director of Worldwide Applications
tags:
customer relationship management
• management
• strategic negotiation
• product management
How would you describe your time at Veeco Metrology?
Oversee global Applications Engineering organization with offices in 8 countries for leading technology innovator in semiconductor and data storage metrology with 25 employees and annual revenues exceeding $40,000,000.
Direct applications engineering and strategic marketing functions, including key account management, customer relationship development, vendor relationship management and liaison to engineering. Hold revenue and budget responsibilities. Provide individual development plans, coaching and mentoring. Design and implement plans to increase market share of advanced 3D metrology tools in data storage market.
Selected Achievements:
- Negotiated advanced specification requirements with customers that resulted in capturing additional $2,000,000 in sales in one quarter.
- Managed Joint Development Programs (JDP) that involved working closely with customers to identify their future technology requirements. This resulted in increased revenue in excess of $200,000 in one year.
- Drove Application organization to close outstanding system shipments and acceptance tests leading to achieving record revenues in Q2 2006 in excess of $15,000,000.
- Consistently recruited and retained top talent into team to grow organization from tactical applications into strategic applications development.... 
Product Marketing Manager
tags:
product marketing
• product management
• vendor management
• partner management
How would you describe your time at Aprio Technologies?
Develop marketing programs for late phase Startup Company in the Design for Manufacturing (DFM) segment of the Electronic Design Automation (EDA) software industry.
Managed relationships between Aprio and partner companies to jointly develop solutions utilizing Aprio's software. Developed branding with Marketing Communications to deliver a unified product positioning statement as company emerged from stealth mode and established leadership presence in the EDA and semiconductor markets.
Selected Achievements:
- Created product datasheets and sales presentations for Aprio's DFM software products.
- Created Marketing Requirements Document to define Phase II product suite. Included target customers, competitive research, product usage flows, pricing and packaging.
- Authored "thought leadership" articles highlighting Aprio's DFM vision for trade publications....
Senior Product Services Manager
tags:
management and leadership
• management
• program management
• customer relationship management
• strategic management
How would you describe your time at kla-tencor?
Oversee global Business Operations and Sustaining Engineering organization for leading capital equipment manufacturer in semiconductor and data storage industries with 10 employees and annual $100,000,000 P&L management responsibility.
Key account management, customer relationship development and program management. Hold revenue and P&L responsibilities. Provide employee development plans, coaching, training and mentoring. Optimize business processes to enhance net revenues.
Selected Achievements:
- Created department to focus on improving the bottom line of the Service P&L. Developed programs that in the first year of incorporation saved the company over $5,000,000.
- Developed Best Known Methods for the Cost of Service Program for taking actions to reduce costs for a given product line. Lowered warranty costs 51% in one year allowing the release of excess warranty accrual to the P&L of $2,000,000.
- Designed new processes to manage excess inventory and reduce or avert money held in reserve. In a single quarter, averted reserve charges of $680,000.
- Transitioned the largest product family in KLA-Tencor from volume production to obsolescence. Developed and created new continuous improvement programs around the legacy toolset to enhance the net revenue of $25,000,000....
Senior Technical Support Manager
tags:
process optimization
• business operations
• customer satisfaction
• leadership
• management
How would you describe your time at kla-tencor?
Oversee global Technical Support Engineering organization for leading capital equipment manufacturer in the semiconductor and data storage industries with offices in 10 countries with over 40 employees and 7x24 call center.
Direct technical support engineering and customer satisfaction functions, including key account management, customer relationship development and liaison to design engineering. Hold budget responsibilities. Provide individual development plans, coaching and mentoring.
Selected Achievements:
- Managed Technical Support organization serving customers worldwide 7x24 hours while meeting or exceeding stringent service performance metrics.
- Implemented new process for adopting iSupport at customer fabs. Adoption at pilot site resulted in a 40% decrease in customer contract price and increased customer initiated iSupport service sessions to 100%.
- Designed new plans and strategies to improve Customer Satisfaction. Led Technical Support organization to increased performance levels as measured by key performance metrics. This decreased long tool downs and increased the First Time Plan of Action success rate to 75%.
- Developed and executed an aggressive program for certifying Technical Support Engineers to the highest level. Achieved 98% of engineers certified to Level 4 in 1 fiscal year. Decreased the average man-on-site time from 7 days to 5 days....
Senior Product Marketing Manager
tags:
customer relationship management
• product marketing
• product management
• strategic negotiation
How would you describe your time at kla-tencor?
Drive introduction of advanced photomask inspection system into marketplace to enable customer development of next-generation semiconductor technology.
Strategic and tactical marketing functions, including key account management, customer relationship development, marketing collateral creation and program management. Hold product launch and customer satisfaction responsibilities.
Selected Achievements:
- Introduced new advanced reticle inspection system to the market. Recognized revenues of $400,000,000 in its first two years of introduction.
- Introduced second-generation TeraStar advanced reticle inspection system to the market. This leveraged the technology of the original platform and provided an upgrade path that generated additional revenues of $250,000,000.
- Wrote and published technical papers highlighting the productivity and technological value that the TeraStar brought to the early-adopter customers. This generated interest among the user community that resulted system sales to other customers and additional tool sales to those that already had purchased the tools....
RAVE
February 1999 to September 2000
Physicist/Product Development Manager
tags:
functional specification
• product development
• startup experience
How would you describe your time at RAVE?
Planned, developed and implemented as charter member of Startup Company the introduction of a new technology photomask repair tool to the semiconductor industry.
Led the process development that made nano-machining possible. The resultant repairs on customer's advanced photomask secured continued development funding and the commitment for a joint development beta partnership.
Selected Achievements:
- Developed specifications and validation tests that conformed to the semiconductor industry technology roadmap that enabled RAVE to position the tool as the technology solution for customer's future needs.
- Drove development milestone completions that in the first year secured grant funding of $9,000,000....
Applications Engineering Manager
tags:
customer satisfaction
• management
• marketing
• leadership
• applications development
How would you describe your time at Technical Instrument Company?
Oversee the worldwide Applications Engineering organization with offices in 4 countries for leading optical metrology company in the photomask industry with 10 employees and annual revenues exceeding $10,000,000.
Strategically manage the applications engineering organization in support of advanced product development initiatives.
Selected Achievements:
- Developed data reduction program that reduced the time it took an engineer to manually analyze acceptance test data from 5 days to 1 hour.
- Rapidly promoted to Applications Manager after earning recognition as outstanding performer and producer....
Instrumentation Specialist
tags:
optics engineering
• astronomical observations
How would you describe your time at Canada-France-Hawaii Telescope?
Position involves application of optical theory and knowledge of scientific instruments to design, build, test, repair and modify developmental, experimental or production scientific instruments at an astronomical observatory.
- Prepare, set-up and support assigned astronomical instruments on the CFHT's 3.6 meter telescope. Apply optical measurement techniques in laboratory studies using interferometers, lasers and in-situ measurements on the telescope.
- Participate in design reviews, update instrument designs and perform opto-mechanical installation on instruments. Proficiency in the use of Zemax-EE Optical CAD software to design, analyze and model the optical performance of the instruments on the telescope....
Lighting Design Engineer
tags:
mil-spec
• avionics
• supervisory experience
• design engineering
How would you describe your time at Korry Electronics?
Position involves the design of color, illumination and brightness for information and control display systems through a given set of specifications for the avionics industry.
- Direct, as project lead, new product introduction through the "engineering design cell". This involves a multidisciplinary group of engineers to design, prototype and bring to production a new product or family of products.
- Design products for both commercial and military applications. Military applications must meet military specifications and include compatibility with Night Vision Information Systems (NVIS).
- Product improvement utilizing Design of Experiments through statistical modeling and continuous improvement programs.
- Supervise and manage Engineering Aides on a variety of projects and tasks....
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