Work history
Managing Director
tags:
public relations & communicat...
• event planning & management
• media relations
• fundraising
• brand building
• collateral design
• strategic & business planning
• research & writing
• spokesperson
• public relations & communicat...
• messaging
• media and consumer events
• press releases
• web 2.0 communications
• marketing communications
• brand development & building
How would you describe your time at Team Principals?
Challenging. I dusted off and launched Team Principals - a boutique marketing and public relations firm. We help people, companies and causes to manage growth and change. Our team members are "principals" of independent firms. We offer our clients award-winning expertise in online and offline marketing and public relations strategies.... 
Public Relations Director
tags:
strategic & business planning
• public relations & communicat...
• media and consumer events
• campaign launches
• brand building
• spokesperson
• fundraising
• press releases
• messaging
• management
• media relations
• collateral development
• research & writing
• marketing communications
• mangement
• collateral design
• media and market planning
How would you describe your time at Florida Fish and Wildlife C...?
Rewarding. Worked with an incredibly talented team.
Some accomplishments included:
Significantly enhancing brand equity through a series of ongoing integrated campaigns;
Building strong relationships with statewide, national and international reporters;
Engaging stakeholders for consistent, open dialogue;
Relaunching the agency's magazine, Florida Wildlife - subscriptions exploded!
Launching many successful campaigns for a wide variety of programs.
Branding and positioning Florida's Wildife Legacy Initiative - a statewide program to conserve Florida's native wildlife.
Winning national awards, the most recent being "Big Campaigns, Small Budgets."...
Community Relations Director
tags:
media relations
• strategic & business planning
• community relations & fundrai...
• press releases
• messaging
• public relations & communicat...
• campaign launches
• management
• nonprofit
• spokesperson
• collateral design
• community relations & outreach
• marketing communications
• media and market planning
• event planning & management
• community relations director
• research & writing
• brand development & building
How would you describe your time at ChildNet?
An education in the child welfare system and the desperate needs of children in foster care.
Childnet, Inc. was a start-up nonprofit geared to privatize the child welfare system in Broward County.
Some accomplishments include:
Developing and launching a new brand to better communicate the
organization's mission to the Broward community.
Meeting with editorial boards, and securing favorable media coverage during a time when media
coverage regarding child welfare
was consistently unfavorable.
Successfully developing and executing a business model for working with community
stakeholders in a new industry and community;
Forging strong relationships and strategic alliances with community groups.
Developing and executing marketing and public relations, community
outreach, cultural competency and crisis management strategic plans, policies and procedures to
meet Council on Accreditation (COA) standards and Department of Children and Families requirements....
Communications Director
tags:
event planning & management
• media and consumer events
• state agency
• messaging
• nonprofit
• marketing communications
• spokesperson
• public relations & communicat...
• media and market planning
• research & writing
• brand building
• annual report writing
• press releases
• collateral design
• campaign launches
• media relations
• collateral development
• strategic & business planning
How would you describe your time at Volunteer Florida!?
Exciting. I love repositioning exercises.
Some accomplishments include:
Repositioning the organization from an AmeriCorps funding provider to Florida's lead agency on
volunteerism now known as Volunteer Florida!
Conceptualizing and developing the organization's first web site;
Developing an electronic newsletter
and all collateral materials, creating cutting-edge, online presentations receiving numerous
commendations from constituents.
Launching the nation's first "Promise Station" as part of Colin Powell's America's Promise
initiative; Volunteer Florida! received national acclaim.
Initiating programs and services such as The Florida Youth Advisory Council and Florida's
Promise to elevate the organization's position as a lead volunteer agency....
Managing Director
tags:
spokesperson
• top 100
• top 500
• collateral design
• public relations & communicat...
• fundraising
• brand building
• press releases
• media and consumer events
• media and market planning
• strategic & business planning
• export market development str...
• management
• media relations
• marketing communications
• messaging
• research & writing
• brand development & building
• annual report writing
• campaign launches
How would you describe your time at The Firm - Marketing Commun...?
The highlight of my career. I had the pleasure of serving top 100 companies throughout Australia and overseas.
The Firm was a business communications and management consultancy specializing in financial
communications and export market development.
Some accomplishments include:
Launching the company and selling the brand to TMP Worldwide;
Having a client base comprised of some of Australia and Asia's top 500 companies with turnovers
ranging from A$100 million to A$1 billion....
Marketing Director
tags:
marketing communications
• top 500
• media and consumer events
• strategic & business planning
• brand building
• event planning & management
• campaign launches
• press releases
• media and market planning
• public relations & communicat...
• management
• spokesperson
• collateral development
• research & writing
• brand development & building
• export market development str...
How would you describe your time at Colly Farms Cotton Limited?
The best company I've ever worked for! Colly was Australia's largest cotton producer and global merchandising organization (turnover A$400m).
I worked alongside the Managing Director assisting in his day-to-day functions of developing,
analyzing, and implementing strategies for the Colly Group. I also acted as an in-house consultant providing turnkey marketing analysis and strategic planning for the company and
its subsidiaries. In 1993, I took charge of the company's brand management along with the development and implementation of its marketing communications strategies at the national and international level.
Some accomplishments included:
Representing the company and the industry, nationally and internationally;
Repositioning the company from Australia's largest cotton producer to a global merchandising
organization;
Expanding turnover from $120 million to $400 million as part of the core leadership team;
Stimulating global operations by developing the Group's export
market development plans; Securing $1.6m in federal grants to support export market development initiatives;
Successfully listing the Colly Group on the ASX (June 96); and Used "industry-first" merchandising strategies and consistent press coverage to turn around public sentiment, market share and profitability.
Yes, it was a very good time!...
Education
Business Communications
tags:
broadcasting and some media r...
• research & writing
How would you describe your time at Florida State University?
Rewarding.
Mary Scott has
