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Mary T Sheely
Seattle, WA
currently: Job hunting
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Answers from Mary T
What was your best business trip experience?
I wrote a video about puberty. I know what you're thinking, but it was an amazing challenge to make it sensitive and interesting to fourth-graders. I spent three weeks in LA on the shoot and got to work with a director from Nickelodeon and with people who'd worked on shows like Andy Richter Controls the Universe (which makes them gods to me). I also got to ride in a trailer as we shot a scene in a car--what fun! It was a much more hard-working trip than any previous shoot I had been on, and also the most rewarding. (PS, a few months later, Howard Stern played portions of the video on his show and made fun of it. And yes, I get a lot of mileage out of that fact.)... 
Posted @ 02:52PM, November 27, 2006
by Mary T Sheely | Permalink
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Work history
Senior Copywriter
tags:
web
• marketing
• creative
• long copy
• remote worker
• manager
• writer
• internet
• seattle
• advertising
• copywriter
How would you describe your time at HSR Business to Business?
HSR hired me back after five years away, so either I did something right the first time around, or they have very short memories. I was brought back as an asociate creative director overseeing interactive work, the bulk of which was serving as editorial director for ProPass, Kodak's online magazine targeting professional photographers. Eventually my job morphed into more traditional advertising, adding print, collateral and radio to the online work I was doing.
When I moved with my husband to Seattle early in 2007, HSR asked me to stay on long-distance as a senior copywriter. Despite the challenges of such a setup, this has worked out surprisingly well....
Senior Copywriter
tags:
advertising
• p&g
• starkist
• larosa's
• advertising agency
• olay
• copywriter
How would you describe your time at Northlich?
Some important things to know:
Charlie the Tuna is *not* a real, live, talking fish. (Don't ask; this was not my delusion.)
Puberty videos can be very challenging to write.
Monkeys are funny.
Yes, I liked working here. Though I was enjoying my previous freelancing gig, I joined Northlich to get schooled in TV production, and boy did I. My clients included StarKist, LaRosa's, Cincinnati Bell Telephone and Wireless, Wrigley Healthcare, KeyBank, and did I mention StarKist Tuna? All in all it was a jam-packed, learning-filled five years that I would not trade. Well, maybe the part where I was practically fed LaRosa's pizza intravenously.
By the way, that tuna in a pouch is really good....
tags:
communication
• action
• write-tion
• gumption
How would you describe your time at Freelance Writer?
Wrote print advertising through several regional agencies for a variety of accounts including Tetra Aquarium Products, Crayola, and GE Plastics. I did some commercials for Penn Station that aren't too humiliating and I managed to keep myself incredibly busy the entire time. Not bad for a lark.
Senior Copywriter
How would you describe your time at HSR Business to Business?
We were on the internet before Al Gore invented it! We were doing color mockups for clients in Photoshop before other companies had stored their drafting tables!
Okay, we were all young once, and while HSR was still a cranky teenager at this point (as was I practically) they gave me a shot at doing the kind of writing I really wanted to do, and I ran with it. An excellent start in the industry -- a bit sink or swim, but mostly swim, and always with some great lifeguards on shore.
And I had fond enough memories to return several years later....
Public Relations Director
How would you describe your time at Cincinnati Opera?
You haven't lived until an internationally famous opera singer with whom you're trying to confirm several interviews asks you very sweetly if you could be a doll and go fetch her some Evian. I always thought I had very little patience (some would say, "Had?") but this job proved you can find vast reserves of it if you must.
I wrote press releases, planned events, and placed news stories nationwide. I kept track of as many as 30 singers' schedules, delicately tiptoed around the artistic director (not always successfully), and arranged things like news coverage of intermission marriage proposals. I also begged volunteers to please help me archive the ridiculous mountain of clippings.
PR didn't ultimately turn out to be my calling, but I did very well in it, managing front-page features for almost every show. And those shows almost all sold out, too.
P.S. Tales of Hoffman is a terrific "starter opera" for the uninitiated....
Mary t's Network
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Copy Director,
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Recommendations
A fellow Creative Director and I hired Mary T as a writer at Northlich. Mary's writing could be beautiful and passionate at times and practical and down to earth at other times. She always knew which voice was appropriate. Working with and knowing Mary T has been a rewarding experience. I think highly of her intelligence and talent. Sincerely, Chris Baker, Creative Director, Northlich
I miss working with Mary T. She was great at coming up with a lot of new and unique ideas. She would push the envelope, while at the same time remain customer focused. Mary would get first-hand customer information and marry it with the creative brief to come up with a creative product that would make an strong emotional connection. Mary also had the ability to negotiate skillfully in tough situations with both internal and external groups. She could be direct and forceful as well as diplomatic.
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