Melody Blakney
San Diego, CA
currently: Job hunting
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Work history
Multifamily Market Development Manager
tags:
marketing
• relationship building
• account and project management
• marketing & business manageme...
• business development - sales ...
• management & supervisor exper...
• branding and strategy
How would you describe your time at Cox Communications?
Currently responsible for the creation, launch and implementation of strategic marketing plans and programs to optimize revenue opportunities in new and existing, master-planned residential developments, condominiums and other residential sales opportunities. Also directly responsible for the development and management of multi-family B2B trade marketing plans, strategies and tactics.
* Establish and foster key relationships and negotiate contracts with new home builders and developers to integrate and institute marketing and sales strategies for new single family residential homes and condominium developments
* Manage and direct field sales staff to insure adequate Cox product representation and execution of promotional launch strategies at key, opportune sales events and locations
* Provide training and on-going support to on-site sales staff to proactively recommend Cox products to prospective residents
* Generate and launch innovative sales incentives, contests and promotional activities to generate sales of Cox products and services
* Monitor and analyze sales traffic, market activity and competitor strategies/tactics to insure the highest possible take rates and RGU penetrations
* Create and execute cutting-edge advertising opportunities for clients (print, public relations, radio, outdoor, TV, and internet).
* Select and collaborate with outsourced vendors to create sales literature, signage, print and electronic advertising, direct mail campaigns and collateral material.
* Seek-out, analyze, plan, and coordinate representation and participation at various events to promote Cox services and 3rd party marketing partnership programs. Events include; various regional and national trade shows, San Diego County Builder's Home Show, Tour d'Elegance, RB Fall Festival, condominium sales grand openings, neighborhood grand openings
* Manage the operational implementation of marketing campaigns and offers to insure timely launch and seamless integration of offers to potential subscribers
* Develop and manage department marketing budget as well as monitor and adjust ROI models
* Represent Cox while serving as an active committee member within local industry associations... 
Marketing Specialist
tags:
entrapreneurial spirit
• relationship building
• account and project management
• business development - sales ...
• marketing
• management & supervisor exper...
How would you describe your time at ReFlex Communications?
Accountable for the project management and timely market launch of ReFlex wireless broadband services to apartment communities and condominium complexes with exclusive marketing partnerships. Also responsible for creation and implementation of marketing campaigns and tactics to attract new ReFlex subscribers as well as drive additional products within existing customer base.
* Designed, coordinated and managed all aspects of Southern California regional sales events and promotions. Evaluated post-event sales results to adjust marketing plans and strategies
* Developed and executed marketing campaigns focused on attracting new ReFlex within existing ReFlex properties including: direct mail, product demonstrations and on-site sales promotions
* Acted as a liaison between the local sales teams and corporate marketing
* Initiated and conducted local market surveys to establish interest level or desire for product enhancements of ReFlex products among property owners
* Cultivated exceptional client relationships within ReFlex connected properties including but not limited to, property managers, regional area managers, building maintenance, homeowner's associations, board members and subscribers
* Initiated contract renewals with property owners beyond 1 year trial agreement...
Marketing Coordinator
tags:
marketing
• account and project management
• branding and strategy
• relationship building & influ...
How would you describe your time at SkyView World Media?
Primary responsibilities included the collaboration and development of new collateral material and promotion of DirecTV programming packages in conjunction with equipment lease and international programming offers to potential SkyView subscribers.
* Worked as a liaison between various marketing development teams at DirecTV to insure proper use and representation of the DirecTV brand and adherence to promotional offerings guidelines
* Established key relationships with 27 international programming partners to capitalize on ancillary advertisement opportunities to further promote SkyView product offerings to specific ethnic market segments on a national level
* Coordinated the flow of information between Sales, Sales support, customer service and marketing management
* Planned, coordinated and participated in special projects such as trade show events, on-site product demonstrations, key-client sales presentations and product launch events
* Played an integral role in the development, roll-out and maintenance of a sales tracking and marketing campaign information intranet...
Education
Business Administration, Marketing
Melody's Network
Regional Field Se...,
Cox Communications
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Melody has