Michael Saracino
Seattle, WA
currently: Job hunting
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Work history
Senior Online Advertising Manager
How would you describe your time at Expedia?
Manage online advertising program for Expedia.com: brand and direct response advertising, behaviorial targeting, contextual targeting, display advertising (banners, buttons, rich media, etc.), text ads, e-mail placements, promotions, sponsorships, sweepstakes, microsites, direct navigation, CPC and CPM payment models... 
Senior Business Manager
How would you describe your time at Expedia?
Started and managed affinity marketing program, an online marketing program focused on customer acquisition and driving innovation through development of new travel brands and websites targeting affinity and niche markets. Created and managed five websites: BigWorldTrips.com (adventure travel), Cruises.net (cruising), HipCityHotels.com (boutique hotels), Vacations.net (all-inclusive vacations), 100OrlandoSpots.com (Orlando)....
Manager, Product Development
How would you describe your time at Walt Disney Parks and Resor...?
Led interactive marketing, e-commerce, and website development for Disney Cruise Line; managed day-to-day operations of DisneyCruise.com
Manager, E-Commerce
How would you describe your time at Walt Disney Parks and Resor...?
Developed online sales strategies and tactics for Walt Disney Parks and Resorts products and services, including vacation packages, hotel room reservations, and theme park tickets
Manager, Business Development
How would you describe your time at Walt Disney Internet Group?
Managed online distribution strategy for Walt Disney Parks and Resorts; developed online affiliate marketing program for Disneyland, Walt Disney World, and Disney Cruise Line
Product Manager
How would you describe your time at John Hancock Funds?
Directed product management and marketing for three product lines of mutual funds (Sector Funds, International Funds, Money Market Funds) consisting of 13 mutual fund products
Education
Bachelor of Arts, English
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