Work history
Client Manager
tags:
promotions
• marketing
• team work
• teamwork
• time management
• organization
• project management
How would you describe your time at Echomusic?
I manage lifecycles, online brand development, timelines, workflow and communications for more than 50 clients.
I also develop creative strategies and solutions in an effort to engage clients with their audience.
Marketing Manager
tags:
advertising
• email marketing
• web content managment
• marketing
• art direction
• vendor relations and coordina...
How would you describe your time at Boson Software?
Developed, implemented, and managed all strategic marketing activities to maximize sales of products and services. Oversaw and managed online web presence. Developed email marketing campaigns. Determined demand, identified competitive strengths and weaknesses, and developed marketing programs to enhance Boson???s product image. Conducted research and provided market data on pricing, sales channels, and product development opportunities.... 
Director of Marketing
tags:
email marketing
• marketing plans
• sales conferences
• advertising
• pop
• pos
• marketing
• presentations
How would you describe your time at Thomas Nelson Publishers?
Directed and delivered all components of marketing campaigns; developed and communicated marketing plans for all releases; managed and maximized marketing budget; communicated and built strong relationships with authors and agents; participated in brand development process for publishing division, titles and authors; influenced and shaped projects from proposal to finished release; led in creative planning for division's Conferences and Conventions; coordinated and helped create strong key retail partnerships with sales. Responsible for $400K marketing budget....
Director of Marketing - contract position
tags:
sales collateral
• video & printed materials...
• email marketing
• marketing
• website content
How would you describe your time at Goldleaf Technologies?
Managed marketing and advertising including developing collateral, writing press releases, and managing web site.
Director of Marketing - contract position
tags:
marketing
• public relations
• advertising
• media buying
• marketing plan
How would you describe your time at Ink & Blood Museum?
Oversaw all marketing and promotions for exhibit including promotional materials, public relations, and coordination of all advertising. Managed advertising budget of $250K for 30,000 square foot exhibit.
Associate Business & Marketing Manager - contract position
tags:
website content management
• copywriting/copy editing
• online marketing
How would you describe your time at The United Methodist Publis...?
Managed marketing plans and promotional projects; fully participated in the management of product development to meet the needs of customers. Created product plans, production schedules; selected appropriate products for marketing vehicles and developed the source copy for vehicles. Directed marketing communications for the products and services of the unit. Created and maintained product content on publisher and retail web sites....
Internet Marketing Coordinator
tags:
online media buyer
• print media buyer
• internet marketing
• email marketing guru
How would you describe your time at LifeWay Christian Resources?
Managed Internet marketing plans, advertising solutions, email marketing, promotions, media relations and marketing budget for the e-commerce channel of LifeWay Christian Stores.
??? Managed annual marketing budget range of $350,000 to $500,000.
??? Provided 80% and 36% increases in visitor sessions in 2003 over 2002 and in 2004 over 2003 by using pay-per-click advertising and search engine optimization.
??? Generated 646% growth in email subscriptions through the execution of online promotions through partnerships with major Christian publishers of books, Bibles and music.
??? Managed relationships with Google, Overture, Yahoo, Salem Web Network and More Visibility.
??? Managed email marketing campaigns - created the campaign, developed offers, selected products, generated creative, delivered via UnityMail, analyzed results, and reported successes.
??? Exerted strong influence on store sales of $4.4M....
Marketing Communications Manager
tags:
advertising
• website content development a...
• branding
• labeling
• print & direct mail
• packaging
How would you describe your time at France, A Scott Fetzer Company?
Managed brand identity for three divisions ??? including development and launching of company???s first 3 divisional web sites. Created identity program for new start up division. Managed catalogs, brochures, product slicks, packaging, labeling, print ads, press releases, and media kits for all divisions....
Account Manager
tags:
project manager
• coordinate
• advertising
• team player
How would you describe your time at Ambrosi & Associates?
Key liaison between clients, creative team and color separator. Oversaw electronic production and print program; ensured schedules were maintained and quality standards were met. Expedited information gathering and communication flow. Managed entire process from concept to printing.
Product Support Manager / AE of Customer Relations
tags:
customer relations
• newsletters
• marketing
• advertising
How would you describe your time at Comdata Transceiver / Fleet...?
Product Support Manager, 1996 - 1997
Managed customer and vendors relations. Developed sales, marketing and promotional materials.
Developed manual for software application; provided training and support to end-users.
Account Executive, Customer Relations, 1993 - 1996
Created and initiated customer relations program. Assisted customers with installation of electronic application ordering system; provided training and technical support to end-users. Conducted sales presentations and demonstrations.
??? Established more than 350 new accounts and ???won back??? over 40 accounts generating over $700,000 in revenue within 2 ?? years. Realized 25% in new revenue for company in 1995.
??? Supervised Marketing Assistant and in the absence of Director supervised sales team....
Assistant Marketing Director
tags:
supervision
• event planning & coordinating
• budgeting
• planning
How would you describe your time at The O'Connor Group?
Assisted in preparation, administration and implementation of annual marketing plan and marketing budget for 1.1M square feet of retail space. Administered lease required advertising and gift certificate programs. Managed media buying and public relations for center. Supervised marketing secretary.
Education
Marketing
tags:
marketing
• advertising
• public speaking
• presenting
• communication
How would you describe your time at middle tennessee state univ...?
Bachelor of Business Administration Degree; Marketing major; Business Administration minor \Graduated Magna Cum Laude with 4.0 GPA in all Marketing Classes
???Pi Sigma Epsilon, National Professional Fraternity in Marketing, Sales Management and Selling
???Held offices of President, VP of Marketing, and VP of Internal Affairs...
