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Michelle Casanova
South Africa
currently: Job hunting
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Work history
Creative Group Head / Associate Creative Director
tags:
award winning
• project management
• experiential
• advertising
• leadership
• copywriting
• design
• photography
• management
• art director
• creative director
• strategic planning
• relationship builder
• craftsmanship
How would you describe your time at DraftFCB?
DraftFCB is one of the world's largest communications agency networks with annual billings in excess of $10 billion and more than 190 agencies servicing clients in 102 countries. DraftFCB Johannesburg is the 3rd top-performing agency in the IPG DraftFCB Group.
CREATIVE GROUP HEAD, Johannesburg, SA.
> Led a team of graphic designers, web developers, art directors and copywriters in the development of brand and product campaigns that consistently won awards and achieved client???s marketing objectives.
> Serviced Vodacom (South Africa???s leading cellular network) - 50% owned by Vodafone and the agency???s most profitable account, with subscribers in excess of 36 million and an annual advertising budget of R600 million ($90 million).
> Launched the R12 prepaid voucher to the South African cellular market, achieving sales in excess of R200 million ($30 million) per month within 3 months.
> Launched mobile broadband Internet access to the South African market, achieving in excess of 1.4 million contract subscribers in less than 6 months.
> Launched mobile instant messaging to the South African market, signing up over 1.8 million members in a 3-month period.
> Spearheaded the product development and marketing of the 46664 prepaid starter pack that raised over R300 million ($44 million) in funds for the Nelson Mandela AIDS research initiative.
> Launched pay television to South Africa???s emerging market, exceeding targets by 250%.
> Directed one of South Africa???s most successful promotions to date, raising in excess of R200 million ($30 million) in SMS revenue over a 3-month period.... 
Creative Director
tags:
leader
• copywriting
• management
• strategic
• relationship builder
• project management
• art direction
• tactical planning
• design
• creative
How would you describe your time at Semiotics Advertising?
Semiotics Advertising specializes in retail communication in the banking and automotive sectors.
CREATIVE DIRECTOR, Johannesburg, SA.
> Provided art direction, copywriting, strategy and leadership, directing the creative team in increasing billings from R55 million ($8 million) to over R120 million ($17.6 million) in under 5 months through proactive proposals generation.
> Secured the agency???s first outdoor campaign deal worth R14 million ($2 million) for Volkswagen. A similar deal was secured with Audi shortly afterwards....
Senior Designer / Art Director
tags:
branding
• 3d exteriors
• experiential
• design
• project management
• art direction
How would you describe your time at 8 Seconds: Image and Brand ...?
8 Seconds is an international branding and design agency, specializing in corporate, product, situ, leverage and digital branding and design.
SENIOR DESIGNER / ART DIRECTOR, Johannesburg, SA.
> Led a team of graphic designers, 3D artists and environmental designers in the development and rollout of national presence branding campaigns in both urban and rural areas.
> Launched Cell C, the 3rd entrant into the South African cellular market, securing their first 1,25 million subscribers in just 11 months.
> Won the Vodacom Nigeria account through a proactive national branding proposal advising the buyout and re-branding of Econet, Nigeria???s 3rd largest cellular provider at the time....
Managing Member and Graphic Designer
tags:
copywriting
• art direction
• business management
• leadership
• relationship builder
• design
• tactical planning
How would you describe your time at Cas Graphics cc?
Cas Graphics cc is a full service graphic design agency specializing in corporate identities, branding and corporate marketing
collateral.
MANAGING MEMBER / GRAPHIC DESIGNER, Johannesburg, SA.
> Started this small design agency after securing a deal to produce marketing collateral for 3 government departments, including the Department of Health, Trade and Industry and the Department of Environmental Affairs.
> Secured notable new business including the below-the-line accounts of Nokia and Alfa Romeo....
Graphic Designer
tags:
management
• finishing
• design
• printing
• production
• relationship builder
How would you describe your time at Minuteman Press SA?
Minuteman Press is a full service international printing franchise offering digital and lithograph printing, hi-speed bulk copying, graphic design and finishing.
GRAPHIC DESIGNER, Braamfontein, SA.
> Led a team of machine minders and finishing artists. Fully responsible for the design, repro, retouching and color correction of all printing jobs whilst managing the day-to-day operations including client service, administration, stock and quality control.
> Became adept in running a 4-color printing press as well as producing color separations, printing plates and foiling and embossing blocks....
Education
Certificate in Website Construction
tags:
flash
• html
• dreamweaver
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