Nicole St.Martin - nicole@nicolestmartin.com

Minnesota

currently: Here to network

Nicole has 13 contacts.

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Answers from Nicole

How would you describe your dream job in 10 words or less?

Since my industry revolves around keyphrases - here are 10 that would describe my super sexy dream job..

Company search marketing authority - Industry events representative/speaker - Global SEO strategies - Engaging - Meanful Work - Flexible - Contribution - Ethical & Honorable Management - Rewarding & Challenging
Personal Growth... read more

Posted @ 10:41AM, April 15, 2008 by Nicole St.Martin - nicole@nicolestmartin.com | Permalink
Answer this question | See all answers for this question

Work history

FindLaw - a Thomson Reuters Business March 2008 to the present
Senior Search Marketing Consultant

tags: • •

How would you describe your time at FindLaw - a Thomson Reuters...?

Responsible for 2M dollars in revenue. Ensure FindLaws premier clients receive optimal consideration from search engines. Subject matter expert responsible for the identification, communication & implementation of search marketing best practices.

- Keyword research, competitive analysis, content creation, conversion analysis & linkbuilding strategies.

- Develop analytics based strategies that help clients achieve long term internet marketing goals.

- Assist in the development & training of search marketing specialists.

- Represent FindLaw during local & national industry functions.

- Assist with the creation & development of FindLaw SEO best practices.

- Improve FindLaw processes & efficiencies.

- Educate FindLaw clients, sales consultants, account managers & others on SEO best practices.

- Stay current with all facets of SEO, including industry best practices: on-site optimization, off-site optimization, web analytics, conversion, PPC & usability.... read more
HotGigs August 2006 to the present

How would you describe your time at HotGigs?

Company SEO/SEM expert. Creates and improves search marketing strategies for the HotGigs.com Exchange, and various career content optimization websites.

* Develop, implement and measure SEO/SEM strategies - make recommendations to development team related to site architecture, meta tags, file naming conventions etc.

* Develop search engine optimization best practice documentation for client site SEO implementation.

* Provide sales support and develop customer presentations related to all SEO products and services.

* Build and manage 2000+ keyword campaigns on Google, Yahoo and MSN - Ad copy and landing page creation, A/B testing.

* Linking strategies... read more
FindLaw - Thomson West January 2005 to August 2006

How would you describe your time at FindLaw - Thomson West?

Analyze client's customer base and develop effective search engine marketing strategies to improve search engine visibility and increase growth of customer base.

This includes organic search engine optimization (SEO) search engine/directory submissions, paid inclusions and PPC campaigns (SEM)
Digital River March 2002 to January 2005

How would you describe your time at Digital River?

* Created and executed strategic plans for PPC campaigns on Overture and Google.

* Responsible for creative development, bid management and PPC campaign tracking

* Produced client facing reports to document results and ROI of PPC campaigns

* Analyzed and optimized clients websites - Recommended ways of improving search engine visibility.

* Registered clients with search engines and directories - generated reports to document increased sales/traffic.

Email Promotions:

* Processed unsubscribe requests received by customers.

* Developed and launched email promotions for clients

* Trained account development managers on utilizing email campaign tool.

* Email promotional tracking - ROI reporting... read more

Nicole's Network

Duane Garrett
Linton Groke
Independent Free...,
Financial Consulting
Programme Manager...,
Avis Europe Plc
Project Officer (...,
STATE BANK OF INDIA
Sumit Bohra
Project Lead,
Winfoware Technol...
Corporate Recruiter,
BSG Alliance
President,
I:Avalanche
MBA Student,
Haas School of Bu...
Rob Kirby

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