Oliver McIntyre

New York, NY

currently: Here to network


Work history

Cowboy Advertising March 2007 to the present
VP, Director of Client Services

How would you describe your time at Cowboy Advertising?

I define and translate a clients business-marketing objectives and requirements into quantifiable and actionable elements, and lead clients and agency team responsible for the strategic, creative and development of web and mobile platforms and tools that foster relationships.

I provide
insights and understanding in the ever-changing media landscape, and outline consumption, attitudes and behaviors shifts. Assess market dynamics and trends I provide clients and colleagues with overview and recommendations on potential impact vs. key consumer, attitude and behavioral shifts. I evaluate and understand market studies, and define impact on the commercial and user strategy, brand, and marketing communications.

I identify and understand cross-dimensional advertising and branding opportunities, and present recommendations defining impact, need, and how it will create empathy and association, and focus on how to acknowledge, and creatively leverage these new technologies into an SEO programme
... read more

Education

University College Dublin, Ireland October 2008 to the present
BA Marketing

How would you describe your time at University College Dublin, ...?

Some of the best years of my life

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