Work history
Amtech
January 2005 to the present
Operations
tags:
advertising
• computer management
• strategy
• marketing
• marketing research
• pos management
• consultant
• project management
• contract management.
• analyst
• marketing strategy
• roi analysis
How would you describe your time at Amtech?
-Responsible for conducting analysis and review of operations tri-state area, $3 million in revenues, and 12 employees.
-Assisted owners in administration and stream lining marketing/sales operation and strategies.
-Coordinated corrective action requests, including trouble-shooting, customer relations, writing corrective actions, developing tools to solve problems and implementing new procedures.... 
Regional Sales Associate
tags:
computer
• roi analysis
• advertising
• promotions
• marketing
• sales
• purchasing
• market research
• ms office
• negotiation
• communication
• soft sell
• strategy
• business development
• cold call
• p&l / financial management
• pricing
• assest management
How would you describe your time at Coca Cola North America?
P & L and overall performance responsibilities for assigned marketplace, including financial management, strategic management, forecasting and sales and marketing execution.
Accomplishments
-Increased sales 54% in the first half of 2004. Improved operating income by 43% over same time line.
-Gross Profit increased 54% compared to year-to-date figures.
-Identified opportunities consistent with objectives, priorities, and strategies of assigned client base through market analysis and research tools.
-Conduct contract negotiations from opening phase through close. Worked in conjunction with legal and finance departments to get process moving and to ensure both organization and client's mutual goals and guidelines were being adhered too.
-Evaluated marketing programs and execute according to market needs and potential for success. Responsible for management of assigned P.O.S. marketing budget and allocation of funds for assigned clients.
-Reviewed competition's marketing, sales, and advertising activity within marketplace. Supplied upper management with feedback and solutions to counteract.
-Organized and represented company at corporate trade shows....
Business Develepment
tags:
marketing
• cross functional
• contract manageemnt
• css
• php
• promotions
• cold calling
• sas
• training
• spss
• ms office
• html
• brand management
• category management
• contract renegotiation
• vbase
• advertising
• consultative sales
• life-cycle management
• computer managment
• education
• market research
• relationship management
• channel management
• .
• trainer
• margin minder
• sales
• strategy
• xhtml
marketing
• cross functional
• contract manageemnt
• css
• php
• promotions
• cold calling
• sas
• training
• spss
• ms office
• html
• brand management
• category management
• contract renegotiation
• vbase
• advertising
• consultative sales
• life-cycle management
• computer managment
• education
• market research
• relationship management
• channel management
• .
• trainer
• margin minder
• sales
• strategy
• xhtml
• project management
How would you describe your time at Coca-Cola Enterprises?
Commercial Account Manager-Washington, DC (2002-2003)
Managed the business relationship with contracted large volume clients within D.C. and Maryland market place. Developed business plans and executed profit building strategies.
-Exceeded sales goal by 6% in 2000 with a 4% price premium over competition. Second in district for profit growth in 2001. Surpassed sales goal in 2002 by 5%.
-Under my direction was able to increase national account chain "Subway's" beverage quick service volume in my territory by 14% in 2001.
-Won Seagram's corporation sales incentive for increasing brand presence in 2000 and 2001.
-Led category management and implemented division pricing strategies.
-Activated marketing initiatives and worked with clients management teams throughout region to ensure consistent quality and accuracy.
Business Development Manager (dual role)-Washington, DC (1998-2002)
A) Served as a liaison between contracted education accounts and corporate office within the Greater Washington D.C. metro region. Responsible for initiating marketing programs and incentives for contracted universities, secondary schools, and other education institutions.
-Built relationships with key decision makers. Provided consultative recommendations to improve bottom line performance and outlined brand and package mix to increase profitability and sales.
-Created education database used to compile data within education segment and monitor trends, local marketing research and implementation data.
B) Market Coca-Cola services and assets to targeted accounts within various business channels, i.e.: (hospitals, universities, government agencies, corporations, restaurants), throughout Washington D.C. and surrounding metro area. Selection was based on ROI analysis and risk potential.
-Increased territory profit by 17% over prior in 1998 after first year of taking over.
-Placed over $850,000 worth of equipment by identifying and evaluating profitable business relationships based on ROI analysis.
Marketing Associate-Cleveland-Akron, OH (1996-1997)
-Assisted Division Marketing Manager with development of materials promoting prestigious accounts and organizing public relation events for the division.
-Worked with high profile customers contracted with Coca-Cola such as the Cleveland Indians, Cleveland Cavaliers, PGA, and Ohio State University.
-Conducted weekly marketing reports detailing in-store activity and trends for 370 retail accounts spanning throughout Ohio and Northwest Pennsylvania.
-Promoted to Business Development Manager....
Education
Marketing-Management
tags:
worked fulltime
• marketing club
• tutored
• attended school fulltime
• deans list
• business association
• scholarship recipient
How would you describe your time at university of akron?
-Dean's List Honoree
-Honeywell Economic Scholarship recipient
Rod has
