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Richard Toranzo
New York, NY
currently: Job hunting
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Work history
Director, Advertising & Strategic Partnerships
tags:
social networking
• retail
• advertising & marketing commu...
• digital marketing
• restaurant
• events & trade shows
• strategy & planning
How would you describe your time at TouchTunes Digital Jukeboxes?
Developed the advertising platform around the music content for the largest interactive out-of-home digital jukebox company in North America rolling it out to over 30,000 touch screen jukeboxes in bar, restaurant and retail industries. Defined the advertising tactics including display, video, mobile, gaming and social networking platform for the company to sell. Managed the marketing intelligence and metrics program developing audience profile, market sizing analysis as well as Nielsen, Arbitron and DoubleClick DART partnerships increasing the company's ad revenue by over 100% in one quarter.... 
Brand Manager, Worldwide Corporate Advertising
tags:
integrated marketing communic...
• advertising
• project management
• brand & online marketing
• agency management
• branded content and entertain...
• branding
• leadership & team building ca...
How would you describe your time at IBM Corporation- Westcheste...?
Managed $50 million in interactive marketing and advertising promotions, media and agency fee budgets globally. Managed IBM's major co-marketing efforts with entertainment and media companies (Warner Brothers, Cirque, NFL, US Open/ Wimbledon, PGA) in the United States. Developed branded content practice at IBM including 'storytelling strategy' integrating broadcast, on-line, demand generation, events and media to ensure clear objective setting, execution and metrics of branded entertainment campaigns. Negotiated and executed first globally televised branded entertainment program with CNBC "The Business of Innovation" with Maria Bartiromo which aired in the US, Europe and Asia increasing brand messaging awareness by 30% globally for the brand. Executed documentary-style video for various IBM case references with Maysles Films; integrating television, press and internet production teams to develop TV quality video at a fraction of the cost (www.ibm.com/do). Managed global, internal and agency direct reports through TV broadcast, print, digital, direct and out-of-home production processes reaching the pre-set scheduled goals on-time and within budget....
Management Supervisor
tags:
advertising
• telecommunication
• packaged goods
• consumer
• business consulting
• technololgy
• client services
How would you describe your time at OGILVY & MATHER ADVERTISING...?
Supervised integrated advertising campaigns and web site strategies for several companies including IBM, Eastman-Kodak (Consumer Film), Kimberly-Clark (Huggies, Pull-Ups, Tampax) and GTE (Calling Card Services). Supervised Kodak.com agency team and on-line campaigns including Kodak???s first rich media and broad band tests; development of online co-marketing efforts with companies such as MTV.com and NBC.com interactive. Hired and developed Ogilvy Interactive LA team in New York and Brazil generating over $800K in revenue in its first year. Launched first IBM internet Soccer Game resulting in massive web site traffic and new content guidelines for IBM LatAm. Developed IBM???s Worldwide Brand Internet advertising for the Nagano Winter Olympics and other IBM internet sports and media & entertainment partners such as the NBA, NFL, NHL, Olympics (IOC), Sony and Warner Brothers. Generated several IBM Direct Marketing campaigns resulting in response rates as high as 10-12%....
Paid Internship Program
tags:
project management
• schedule & coordinating
• advertising
How would you describe your time at Young & Rubicam?
Developed television and print campaigns for AT&T and Kraft Foods in New York and subsequently in Miami for Y&R Latin America.
Education
Mass Communication, Advertising
tags:
time management & organizatio...
• leadership & team building
• project management leadership
How would you describe your time at University of Miami - Coral...?
Bachelor of Science in Communication; Major: Mass Communication. Minor: Marketing.
Honors: UofM Dean's List, Bowman Ashe Academic Scholarship. Placed second in 1995 AAF Collegiate Competition.
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