usaa
September 2006 to the present
AVP, E-Commerce Marketing
How would you describe your time at usaa?
Recruited to champion the member experience as USAA transforms from a direct-marketing niche association into an Internet-first company.
???Collaborate with senior-most leadership of the company in crafting Web strategies designed to maximize usaa.com for current (7-million) and prospective members (5% of U.S. population eligible).
???Transformative leadership that accomplished the following:
o Revised project processes to maximize member research, designer input, and quality assurance for all web engagements.
o Led the overhaul of the annual report to members into an industry-leading, rich media experience.
o Resuscitation of visual web standards.
o Jump-started the retooling of usability labs, clearing the way for remote testing, digital storage of test sessions, and eye-tracking capabilities.
???Guided project teams in determining appropriate measurements of success; site usage, path analysis, and conversions.
???Chairman of the Member Experience Council; a multidisciplinary body responsible for reviewing and approving all consumer-facing projects before release into production.
???Manager of a $7-million operational budget and leader for 100 user interface designers, content specialists, information architects, and document analysts.... 
Senior Director, E-Commerce Marketing
How would you describe your time at Sallie Mae?
Directed the marketing activities associated with Sallie Mae???s Web-based initiatives. This included oversight of a multi-year initiative designed to improve online experiences for school and loan customers while contributing to incremental loan volume growth.
???Directed interactive marketing initiatives for Sallie Mae???s $100-billion loan portfolio.
???Recruited, and trained an award-winning team of developers, designers, writers, QA and usability analysts, and brand content management specialists. Managed growth of 900% for employees in Reston, VA and Indianapolis, IN.
???Drove business solutions built on metrics-oriented results:
o Directly responsible for $100-million in loan volume through SallieMae.com.
o Increased online account usage for ManageYourLoans.com by 345%.
o Directed search marketing campaigns that generated $70-million in loan volume.
???Responsible for managing an operational budget of $7-million....
