Scott Butler
Dallas, TX
currently: Job hunting
|
Work history
Vice President of Marketing
How would you describe your time at Blockbuster, Inc. [http://w...?
- Head of Marketing for Blockbuster Online, part of the world???s largest provider of movie/game entertainment with $5 billion in annual sales, 8,000 stores worldwide, and the 2nd largest online DVD rental service.
- Managed an annual marketing budget of $150 million across Retail, Television, Radio, Print, Direct Mail, Insert Media, Web Media, Search, Ad Networks, Affiliate Program, E-mail, and Blog/Viral Marketing.
- Managed the execution of nationwide Total Access campaign (???Movies in the mail, movies in the store, one low price???) and Red Envelope Exchange (???Free in-store exchanges for Netflix customers???).
- Doubled the business??? subscriber base from 1.5 million to 3 million in 6 months.
- Managed a team of 4 Marketing Directors and 10 Marketing Managers/Analysts.
- Launch of ???Total Access Mouse Click???Carl and Ray??? Super Bowl campaign voted #1 Super Bowl Commercial by AOL, iFilm, and MSNBC and #2 by ADBOWL.... 
Vice President, Marketing
How would you describe your time at Paradise Poker [http://www....?
- Head of North American region for the world???s third largest online poker company???Paradise Poker. A $300 million-per-year subsidiary of Sportingbet PLC, the second-largest online gaming company in the world and publicly traded on the London Stock Exchange.
- Manage an annual marketing budget of $45 million across online, offline, and event channels.
- Grew new customer acquisition from 2,000 new customers per week to over 4,000 new customers per week with negligible increase in cost per acquisition.
- Hired, developed, and managed five directors managing Offline Marketing, Online Marketing, Event Marketing, Public Relations, and Creative Services.
- Manage relationships in television, radio, print, direct mail, indoor/outdoor, online advertising, events, and PR with a wide variety of partners including ESPN, NBC, Fox Sports, Harrah???s/World Series of Poker, the World Poker Tour, Sirius Satellite Radio, CBS Radio, the Miami Heat, and hundreds of online media properties....
Vice President, Marketing
How would you describe your time at Boehm-Ritter [http://www.bo...?
- Head of Marketing for leading cosmetics company producing, marketing, and distributing an array of high-quality health and beauty products online targeted at women over 40.
- Grew sales from $300,000 per month to over $1.2 million per month.
- Grew company from 10 employees to 35 employees.
- Launched all of the company???s performance-based marketing campaigns and built the CRM model for customer acquisition and retention.
- Re-developed the company???s packaging and shipping solutions and built a professionally-staffed customer service center that could handle 8,000 orders/day up from previous 1,500 orders/day.
- Brought 5 new products into development to compliment the company???s flagship product....
Vice President, Marketing
How would you describe your time at True.com [http://www.true.com]?
- Head of Marketing for start-up business in the online dating category that became the #1 trafficked property in the category and maintains that position today.
- Managed an annual media budget of $24 million across all online channels.
- Grew the service???s membership base from 100,000 members to over 1.2 million members.
- Hired, developed, and managed a team of 20 marketing professionals handling new customer acquisition, conversion, and retention.
- Launched a three-tiered program of strategic partners, preferred partners, and affiliate partners which catapulted True.com from the #58 highest ranked property in the Online Personals category to the #1 ranked property (July 2004, Media Metrix).
- Built and launched the company???s CRM initiatives (including both web-based marketing initiatives and e-mail marketing programs) and the company???s marketing campaign tracking and reporting systems....
Director, Marketing
How would you describe your time at MyFamily.com, Inc. [http://...?
- Head of Acquisition Marketing for #1 player in the online family history space.
- Managed an annual media budget of $25 million that generated over $75 million in sales annually through the company???s three properties: Ancestry.com, Genealogy.com, and MyFamily.com.
- Grew subscriber base from 200,000 to 2+ million and sales from $23 million to $150 million.
- Hired, developed, and managed a team of 8 media planners/buyers.
- Launched a diversified set of new customer acquisition channels including banners/buttons/boxes, text links, e-mail, newsletters, rich media, paid-placement keywords, bid-for-placement keywords, search engine optimization, content distribution, lead generation, and co-registration.
- Negotiated and managed co-branded joint ventures with AOL, MSN, and Yahoo.
- Developed an affiliate program with over 25,000 affiliates....
Director, Corporate Development
Manager, Corporate Communications
Manager, Online Marketing
Education
How would you describe your time at santa clara university?
English Literature, Creative Writing, Philosophy Activities and Societies: University Honors Program, Jesuit Scholastic Scholarship, Winner of the Markkula Prize, Vice President of the English Club, Volunteer in the Santa Clara Community Action Program
Similar People
President
HumanResourceMetr...
|
Managing Partner
Focus Solutions
|
Director of Marke...
Zacks VerticalRea...
|
|
|
President
Aeon Digital China
|
President
MS Consulting Group
|
|
|
Director NA Wirel...
hewlett-packard
|
|
|
|
