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Shawn Butler
Atlanta, GA
currently: Job hunting
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Answers from Shawn
If you could choose, what city would you most like to live/work in? Why?
Atlanta. This is the city I grew up in. This is the area where I made my first connections with business and advertising. Atlanta for me is made up of the businesses that sponsored my soccer and little league teams, printed coupon ads in our local paper, and donated to my high school fundraisers. For me, Atlanta is NYC with Integrity or LA with Southern Values.... 
Posted @ 11:47AM, May 30, 2007
by Shawn Butler | Permalink
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Work history
Lead Consultant
tags:
direct mail
• brand consultant
• strategy integration
• market research
• logo design
• press releases
• branding & identity
• public relations
• print advertising
• bilingual spanish
• event marketing
• brand positioning
• response mailing
• sponsorship partnering
• customer surveys
How would you describe your time at Three Circles Marketing?
During my time as a full-time MBA student, I have done contract and 1099 work on several exciting projects. This was a good chance to hone some new skills, to test-drive life as a freelance consultant, and to get an inside look at start-up companies in varying industries. Clients: MR3, Vystar, Nimbus, Oliva, DiversiTech
1-Define the strengths and core competencies of the organization.
2-Clearly define and develop deep understanding of market trends and customer insights for a narrowly targeted potential customer base.
3-Develop actionable marketing plan for a cost-effective marketing campaign designed to build brand equity by reaching and educating distributors and end-users.
4-Present recommendations to company leadership, including market research findings on competitor positions and competitive marketing strategy....
Marketing Director
How would you describe your time at Mohenis Services?
Directed the corporate marketing, planning and strategy, marketing research, new market and product opportunity identification, strategic alliance creation, traditional and online marketing communications, competitive intelligence and product development efforts for this mid-size (1k employees, 20m revenue) product rental and service company. Research, development, execution, tracking, and evaluation of short and long-term marketing projects.
1-Established a corporate presence throughout our nine-state service region by creating a unified brand image and increasing brand equity with a newly formulated brand promise.
2-Created strategic partnerships with vendors, manufacturers and textile industry associations for value added cross-promotions attracting new customers.
3-Developed training manuals, field book, and all promotional materials for sales force. Increased sales by creating, implementing, supporting and tracking quarterly sales contests.
4-Design, implement and track customer win-back, retention, and high Life Time Value account rewards programs to decrease defecting accounts by over 40% monthly.
5-Increase customer awareness through advertising, tradeshows, yellow pages, internet, and magazine print advertising....
Sales Marketing Consultant
How would you describe your time at The Home Depot [NYSE: HD]?
Played a key role in the nascent At-Home Services program throughout the region, including organizing the marketing and promotions in seven area stores, training associates and department heads, and managing customer and partnership accounts.
1-Developed advertising and in-store promotions for AHS program.
2-Lead large-group training seminars for HD team members using role-plays and performance incentives.
3-Established commitments and follow-up with team members to generate qualified leads.
4-Created new accounts through in-store signage, promotions, display booths and group product demonstrations....
Account Manager
How would you describe your time at Brown Marketing Associates?
Responsible for revenue and new account generation for this small marketing agency specializing in direct mail, ad design, and print production. Demonstrated understanding of company branding, image development and strategic planning for short and long-term direct mail campaigns.
1-Developed and maintained relationships with business owners and marketing professionals in a range of industries.
2-Attained familiarity with print production, farm list production, and reach and frequency models.
3-Consulted on marketing strategy in diverse fields to advise clients on industry-specific advertising needs, product seasonality, and new customer generation tools.
4-Teamed with account decision makers to create hand-tailored direct mail campaigns.
5-Optimized campaign effectiveness by coordinating all aspects of design and execution for direct mail piece, print advertising, partnership promotions, and product offering....
Marketing Manager
How would you describe your time at Handsome Prints?
Orchestrated the marketing strategy for this full-service print shop. Direct report to owner for budgeted advertising effort. Augmented new business, return business, and increased overall project revenue per job.
1-Developed "Menu Style' customer order system for smoother transaction at POS (point of sale).
2-Revamped consumer directory resource advertising and tracked response for new placement.
3-Designed and implemented new target market strategy aimed at high revenue/ short-run projects.
4-Provided consultative services to owner regarding asset management and funds allocation....
Trainer/ Sales Representative
How would you describe your time at Marketing Endeavors?
Trainer/ Sales Representative, MARKETING ENDEAVORS, Atlanta, GA June - Aug 2002
Created purchasers for our client companies: Atlanta Gas, Verizon DSL, and Fortune 500 companies through direct solicitation in residential areas. As part of an aggressive advertising team, I gained skills in selling, closing, time management, and training over a five person team.
1-Recognized as a top performer as early as my second week with the agency, and nearly every week thereafter.
2-Sales team trainer responsible for competitor market research and benefits comparison instruction....
Shawn's Network
Manager, Corporat...,
Lowe's Companies
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