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Kurt Stammberger
San Francisco, CA
currently: Job hunting
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Answers from Kurt
What was your first job?
At LOCKHEED MISSILES & SPACE, I was an Intern Engineer for two summers on the Trident I and II submarine-launched ballistic missile programs in product assessment parts engineering and reliability assessment. I earned D.O.D. "SECRET" security clearance. I also performed forensic engineering analyses for various part-testing programs, including high-pressure radioisotope leak testing of critical relays and age degradation studies of reentry package thruster cartridges. Though now I'm a marketer, my inner geek is still very strong!... 
Posted @ 04:26PM, February 13, 2008
by Kurt Stammberger | Permalink
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Work history
VP Marketing
How would you describe your time at ProofSpace?
Inbound, Outbound and Search Engine Marketing for this security startup with patented next-generation trusted timestamping and data integrity technology. Develop & implement marketing, positioning and messaging strategy, including search engine marketing and optimization. Research, pursue and help close substantial new business partnerships for Proofspace. Regular reporting to Board of Directors. Planning and implementing national press and analyst tours. Work closely with engineering to ensure that Proofspace offerings meet customer expectations as well as budget and timeline realities. Primarily responsible for branding, user experience, advertising, events and press relations....
Vimo
December 2005 to May 2007
VP, Content & Services
How would you describe your time at Vimo?
Marketing, Affiliate Marketing, Content Strategy & Customer Service: researched, pursued and closed substantial new business partnerships and affiliates for Vimo, the first practical comparison shopping portal for healthcare products and services. Regularly reported to Board of Directors. Drove SEO, SEM and Affiliate Marketing programs. Recruited new funding sources from Venture Capital firms and Angels. Planned and implemented national press launches and analyst tours. Worked closely with engineering to ensure that Vimo offerings met customer needs. Developed detailed procedures for investigation, consensus-building and implementation of new product directions. Branding, user experience, advertising and press relations....
President
How would you describe your time at Coda Creative?
Technology Marketing & Strategy Agency: Specialized in launch strategies, inbound and outbound marketing planning, design and campaign rollout for startups, security technology firms, venture capital clients and biotech.
Entrepreneurship & Management: Built and managed the firm to 15 associates before selling it to accept a Sloan Fellowship at the Stanford Graduate School of Business.
Coda clients include Ericsson, Fortinet, Keynote, InterSAN, Qualys, Intruvert, Spyrus, The Open Group, PKI Forum, InterSAN, Focus Ventures, Verio, Weathernews, Wells Fargo, Gyration, IBM, Mitsubishi, Ericsson, Harris and over 100 others.
Notable Coda Client Successes Include:
Performed a deep strategic market survey for Finland-based
SSH Communications, which resulted in a complete brand and positioning overhaul for their US business, driving over $12.5 million dollars of incremental revenue in the year after launch.
Developed and rolled out sophisticated search, interactive and data-driven marketing campaigns for the RSA Conference that more than quadrupled attendee and sponsor revenues to over $5 million dollars while dramatically reducing per-lead acquisition costs.
Successfully repositioned genomics leader Operon Technology against fierce segment competition with a nationwide print-ad, direct mail and interactive advertising campaign that generated
$3 million dollars in new revenues and record ROI.
Researched, developed and rolled out a comprehensive multichannel marketing campaign for smartcard startup Celo Communications, which played a key role in its successful $74 million dollar acquisition by Gemplus....
Director, Technology Marketing
How would you describe your time at RSA Security?
Inbound and Outbound Software Marketing: and profitably launched a wide portfolio of RSA products and services targeted at end-users as well as OEM and in-house developers. Helped develop and successfully launch the strategic marketing plan for RSA???s X.509 Certificate Issuing System which became the first offering of RSA???s spinoff company, VeriSign. Worked closely with engineering to ensure that RSA???s offerings met customer expectations as well as budget and timeline realities.
IP License Negotiation: Personally negotiated and closed many of RSA???s most strategic intellectual property licenses and partnerships, including Apple, Motorola, Pixar, General Magic, Kodak, Pitney-Bowes, NASA and Hughes Aircraft among others.
Branding, Advertising and Press Relations: Using tightly budgeted marketing and PR campaigns, built RSA brand-recognition to the point that our acquiring company (Security Dynamics) decided to change their name to ???RSA??? shortly after the merger, despite the fact that their revenues were over 10x ours. Founded the annual RSA Conference, what Computerworld Magazine called ???the sine qua non of crypto conferences???. Grew attendance from 50 to over 14,00 attendees. Still serve on the Program Board of this conference.
Sales & Business Development: As employee #7 at RSA, I was responsible for all revenue generation and business development, along with RSA President Jim Bidzos. Built revenues from essentially zero to over $5,000,000, leading directly to the successful sale of the company to Security Dynamics in 1996. Helped select and train the growing sales team.
Strategic Industry-Standards Coalition Building: Initiated discussions with and/or represented RSA???s interests to industry partners and standards bodies such as NIST and the IETF. Played a key role in the eventual success of Internet standards such as S/MIME, X9F1, and CDPD which specify RSA technologies....
IBM
December 1988 to September 1990
Marketing Representative
How would you describe your time at IBM?
Scientific and Technical Computing Specialist: Acted as IBM???s Liaison to engineers and research scientists at Lawrence Livermore National Laboratories, U.C. Berkeley and Lawrence Berkeley Labs. Assigned specifically to sell to some of IBM???s most technically demanding customers. Responsible for the successful launch of IBM???s new RISC-System/6000 scientific workstation on the Berkeley campus.
Sales & Business Development: Exceeded revenue targets every year. 100% club 1989, 1990....
Education
M.S. Management (Alfred P. Sloan Fellow)
B.S. Mechnical Engineering
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