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Susan Marshall
Los Angeles, CA
currently: Job hunting
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Work history
Sabre
October 2004 to July 2008
Marketing Manager
tags:
online marketing
How would you describe your time at Sabre?
Responsible for managing online sales and marketing department for Travel Marketing Associates, a SABRE, Inc. wholly owned subsidiary, for over 2500 + travel agencies and vendors for a territory which included FL, WV, VA, NC, KS, OK, TX, NM, AZ, MD, DE, DC, CT and RI, including all International travel agencies.
Entrusted to create, develop, and facilitate the email marketing programs for these international vendor companies: Carnival Cruise Lines, Seabourn, Cunard Line, Regent, Oceania, RCCL, FunJet, Resort Quest, Celebrity, Norwegian Cruise Lines, Insight Vacations, Travel Impressions, Pleasant Holidays , Globus, and Trafalgar Tours.
Reported directly to CEO, responsible for management of online sales and marketing programs in territory fulfilling a quota of over 700,000 emails sent out each month.
Focused, directed and managed individual email marketing campaigns for travel agencies to maximize their revenue base and brand awareness for vendors; facilitated online marketing services, including in-depth marketing research for travel agencies and vendors; created, assisted and implemented marketing programs to teach agencies how to e-mail broadcast HTML text from their CRM.
Lead various vendor initiatives for the sales and marketing department including developing and managing online communications plan for agencies in my territory.
Specific responsibilities included: executed innovative email campaigns for agencies in program, providing weekly and monthly marketing data for travel agencies and vendors, provided technical and online marketing support for agencies and vendors using the marketing features within Client Base Plus, a TRAMS, Inc. CRM tool, management of CRM database ??? for use in direct /email campaigns, mailings, and marketing documents for clients and company, analysis of multiple sources of marketing research for database management, planned marketing strategies and researched data to develop new avenues for increased revenue for TMA/TRAMS, daily management of company Web site http://www.tramsmarketingadvantage.com ,
worked cross-functionally with other department members, including senior management on marketing initiatives, messaging/positioning related to strategic opportunities, product launches as well as issues management.
General responsibilities included, but not limited to: cultivated strong working relationships with current travel agencies and vendors, worked in conjunction with vendors and agencies to write, design and maintain material for current and future services of marketing programs offered, analysis of statistics to develop marketing research reports for vendors and clients, brainstorming creative e- marketing strategies and concepts, ensured existing vendor and agency relationships were nurtured, direct prospecting resulting from online research and relationships with current clients, created and managed content creation and responsible for overall tone and messaging of outside communications, managed media relations efforts to further market leadership position.
Actively pursued and recruited new travel agencies and vendors to join TMA email marketing programs.
Ensured professional, inviting Web site for all visitors, employed the latest technology to encourage initial and repeat visits, developed online enhancements and implemented new ideas to direct traffic to website, utilized clicks per view technology to monitor marketing progress of agencies online.
Oversaw execution of these duties: correct up-to-date information entered into CRM, copywriting, email blasts, testing/troubleshooting Web site and enhancing HTML content for accuracy, development of links to showcase marketing services and products to clients, writing HTML content for Web site, web design, overseeing programmers and designers on Web site development, maintained internal marketing/sales resources, developed pitches for speaking engagements, coordinated trade show booths, invitations and major company announcements, created new document templates for email promotions, press releases, field surveys, questionnaires, tracking reports for clients/vendors, Webex support & and teaching online classes for new participants to TMA program.... 
MEDIA RELATIONS MANAGER
tags:
admiministrative/clerical
• marketing
How would you describe your time at Aya Salon?
Coordinated and organized media relations campaign between the entertainment industries of film, television, and music (Paramount Studios, MTV, CBS, etc.) with environment of "style artists.???
Functioned as a creative liaison between talent, stylists and entertainment executives on client image development.
Engaged in all aspects of promotion, publicity and brand awareness of salon.
Coordinated rental of salon for photo shoots, television/film shoots, commercials, and infomercials, etc.
Involved in representation of stylists, interfaced with stylists and entertainment executives for shows on MTV, ABC, Lifetime Television, etc.
Created and executed composition and distribution of salon advertising, magazine articles, press releases, photo shoots, business cards, brochures, and website design/management and email marketing campaign.
Managed staff of 15 including these duties: advertising, growth of stylist???s clientele base, sales and ordering of salon supplies, answering phones, client follow-up/ customer service, accounting, scheduling appointments, merchandising, retail sales, payroll, ordering & maintaining accurate inventory records for over a dozen product lines, stylist sales reports/daily cash & credit card transactions/monthly product commissions, training of new staff and website organization.
Completed daily and monthly sales reports on all product lines and employee productivity
Accountable for management of salon when owner was not present.
Assisted in coordinating and hosting AYA Academy for Japanese students to learn hair and beauty techniques from international salon professionals....
MEDIA SALES MANAGER
tags:
marketing
• public relations
How would you describe your time at KALEIDOSCOPE SERVICES?
Executed public relations, media production, content, and editorial decisions for Cadillac national promotional campaigns for CTS and EXT models.
Planned, executed and managed professional marketing campaigns at trade show exhibits, sporting and theatre events, marketing tours, shopping malls, conventions, and in store demonstrations.
Successfully built and nurtured client relationships, conducted and analyzed competitive analysis, strategies and tactics to maximize exposure to target demographic.
Interfaced with department heads for future marketing ideas; worked with in conjunction to write, design and maintain media material for current and future presentations.
Responsible for composition and distribution of media packages, press releases, reels, dubs, promotional materials, deal memos, correspondence, office memos, data research, writing HTML content for email marketing campaigns and overseeing website development
Developed database of video, audio, and photography; coordinated data for various departments.
Conducted research and demographic information needed for marketing presentations and general support to sales team....
Reporter/Producer/Anchor
tags:
producing
• writing
• broadcast journalism
How would you describe your time at Charter Communications?
Conceived and implemented an entire cable television news department for Charter Communications in Spartanburg/Greenville, SC.
Reported, wrote, anchored, and produced local cable news division; developed, reported, and produced a feature program, ???Inside Cherokee County??? for station.
Executed and managed entire television production, daily cable news segments, video/sound footage, B-roll, interviews, stand-ups, and anchor spots.
Assisted in executive decisions regarding media production, content, and editorial matters; pitched cable programming to various advertisers; developed and managed library of video, audio, and photography including computer graphics, chroma-key, voice-overs, set design, and music selection and coordinated data for media department into a computer & video archive....
Education
Mass Communications
tags:
communications
• marketing
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