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Tiffany Fehr
Seattle, WA
currently: My group is hiring!
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Work history
Production Manager
tags:
design
• usability
• information architecture
• ia
• user experience design
• css
• web standards
• user experience
• html
• web design
• accessibility
• interaction design
• web developement
• semantic markup
• xhtml
How would you describe your time at Digital Web Magazine?
Volunteer Production Manager for Digital Web Magazine, a recognized, independent web publication for web designers, web developers and information architects. Editorial writing duties, as well as occasional article writing duties. Minor work on our in-house, PHP-based CMS.
UX Engineerette (Web Designer/Web Developer)
tags:
css
• allgetaways.com
• running
• gardening
• social design
• run.com
• getaway
• user experience
• content management
• user experience design
• demand
• hiking
• demand media
• front-end development
• site migration
• garden guides
• run the planet
• usability
• hillclimb media
• web 2.0
• html
• web standards
• golf
• competitive analysis
• travel
• golflink.com
• asp
• social experience design
• roadtrip
• hillclimb
css
• allgetaways.com
• running
• gardening
• social design
• run.com
• getaway
• user experience
• content management
• user experience design
• demand
• hiking
• demand media
• front-end development
• site migration
• garden guides
• run the planet
• usability
• hillclimb media
• web 2.0
• html
• web standards
• golf
• competitive analysis
• travel
• golflink.com
• asp
• social experience design
• roadtrip
• hillclimb
• seo
• xhtml
• trails.com
• social networking
How would you describe your time at Demand Media / Hillclimb Media?
User Experience Engineering (design and development) for Hillclimb Media's collection of niche recreation web properties, notably Run.com, RunThePlanet.com, GardenGuides.com and GolfLink.com. Current projects include developing websites for recreation markets with web-standard user-interfaces, solid information architecture and a light-weight code base. The company specializes in acquiring older, well-ranked specialty websites, which are then redesigned, re-developed and expanded with Hillclimb Media's unique recreation content. Beyond UX planning, front-end development and an small amount of design, typical work includes conceptualization, mind-mapping, usability heuristics and SEO & SEM strategies, as well as competitive analysis and search analytics. Hillclimb Media's development environment includes working with SQL, ASP, XHTML, CSS, DOM scripting, a smidge of AJAX, and lots and lots of regular expressions.... 
Employee
tags:
web design
• xml
• politics
• people search
• usability
• ux
• html
• user experience
• whitepages
• css
• xslt
• front-end development
• white pages
• xsl
• xhtml
How would you describe your time at WhitePages.com?
UI design and development within the Engineering team for WhitePages' Network. The Network included WhitePages.com/.ca and 411.com, as well as 60+ co-brand partnerships and an extensive affiliate system. In 2005, WP.com broke into the Top 50 Ad-Focused Websites (5/2005, ComScore MediaMetrix). Highlights of work at WP included:
* Authored GUI re-design in 2002 and helped design & marketing team better translate 2004 re-design into CSS, resulting in pages 75% faster @56k and 36% lighter. The redesigns and underlying "engines" supported traffic growth from 2M to 17M uniques/mo since 2002.
* Designed and developed CSS-based "skinnable" framework for co-brand distribution, allowing customized co-brand websites with minimal maintenance overhead. This framework powered co-brands for the likes of MSN, AOL, Verizon's SuperPages, SmartPages/YellowPages and YPG in Canada.
* Revamped entire front-end code base in early 2005 to better align with business and distribution requirements. Re-write also enabled better implementation of coding standards, improved CSS usage and greater leverage of XSLT's templating. Coincided with database, Perl and XML schema updates needed by entire development team. Consistently met deadlines over 3 month re-write project.
* Led interaction design/development and user advocacy, Network-wide. Frequently involved in technical writing, prototyping, user analysis and design/development for WP's sister-site "wizards", like their online mailing list generation tool....
Web Designer / Web Developer
tags:
css
• html
• cms
• auto industry
• harley-davidson
• web design
How would you describe your time at Ocentrix?
UI developer/designer and content writer focused on small-business websites for automotive and motorcycle dealerships, by a special relationship with Harley-Davidson. Beyond design and development, earned extensive experience directly collaborating with clients, account managers and Harley-Davidson?? corporate design standards....
Education
Certificate - User-Centered Design
tags:
design thinking
• cognitive processes
• usability
• visual design
• ucd
• user-centered design
• usability testing
• cognitive design
• vision
How would you describe your time at University Of Washington?
Graduate-level focus on user-centered design principles, usability testing and visual information presentation. Special extended study of Visual Design, covering cognitive theory of vision and design topics, with a wide variety of analysis methods.
Dual Major
tags:
digital art
• history
• wellesley
• web development
• graphic design
• studio art
• programming
• web design
• journalism
• media theory
• english
• newspaper
How would you describe your time at Wellesley College?
Majored in Studio Art (focus Digital Art & Sculpture) and Media Arts & Sciences (effectively Web Design & Development). I attended Wellesley during the first dot-com bubble, and the school measured time to determine its response to the growing student interest in web design/development topics. A few like-minded students and myself banded together to form a loose independent major in web technologies and issues, gathering what we could from the school curriculum. My focus was media theory (emerging media) and graphic design. I tied the two together through my volunteer role as the Graphic Editor of the campus weekly newspaper, the Wellesley News. It was a great start to a lifetime of self-education about web technologies....
Tiffany's Network
 = agreed to be a reference for this person
Web Developer,
Farecast.com
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Information Archi...,
WhitePages.com
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SVP Engineering, ...,
Demand Media
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Senior SDE / Deve...,
Marchex
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Search Marketing ...,
WhitePages.com
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Managing Partner ...,
Acture Ventures
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