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TONY RIGGINS
Los Angeles, CA
currently: Just looking around
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Work history
How would you describe your time at Web-savvy and strategic tre...?
Web-savvy and strategic trendspotter / buzz marketing professional, accomplished in creating and leading high-impact marketing campaigns that consistently meet aggressive and ever-changing needs in the music business. Astute in identifying market plan needs, creating actionable programs and effectively interacting with the sales field.
Everyday I'm observing trends, pop culture and what people are doing online and in their everyday lives. I pride myself on taking an observation and turning it into a tangible asset. Thus far my experience in the Marketing, Sales and Promotion arenas include
- Business Development Initiatives.
- Product Launch - strategy and execution.
- Market Awareness.
- Partnership and Alliance Building.
- Branding & Viral Product Placement.
- Online and Print Publicity.
- Grassroots Community Building
- Online and Print Advertising.
- Copy and Scriptwriting
- Creative Content Development
- Website Design (Creation and Implementation).
- Special Event Planning and Live Event Production.
- Staff Development, Leadership and HR Needs.
I've built my Resume and Contacts from the ground up and believe the key to my success has been the cultivation of many strong interpersonal relationships and fostering my corporate partners, brand managers and contacts into friendships.
I believe that my background, interests and skills bring a fresh degree of Prioritization, Organization and Functionality to the table. I pride myself on my strong conceptual abilities; exceptional attention to detail as well as follow-through and demonstrated skills in problem solving, logistical and contingency planning.
Specialties:
Creating and managing the production of compelling marketing materials, including: the design and direction of content for Websites, Social Networking, Media Players, Widgets, E-Cards and advertising design and copy. As well as Scripting and copywriting for Viral Videos, B-Roll, newsletters, HTML emails, daily press releases, news pieces and all online content when needed.... 
Online Marketing Manager
How would you describe your time at interscope records?
Generating weekly marketing reports for use by upper management.
Great at building relationships with Artists, Managers and Business Partners.
Experience developing timelines to execute marketing plans for all artists, managing budgets and spear-heading Focus Groups.
Creating and deploying unique online advertising campaigns, overseeing plans and negotiating buys.
Constantly negotiating major business partnerships and alliances through cost-effective co-marketing inititatives.
Conducted research and proposed new product line, including product specification, development, segmentation identification and roll-out plan.
Recommended a potential in branding and product placement to target a growing trend in viral online product placement with our artists and brands. Essentially, short video pieces to be produced by client and artist as a guerilla marketing/advertising online tool which has recently created a brand new revenue stream for artist and label....
Digital Marketing Product Manager
How would you describe your time at interscope records?
Online Marketing Manager responsible for breaking Rock/Alternative, developing and International (Interscope Geffen A&M Artists).
Day to Day duties include Product Management and the origination, planning, online development and constant maintenance of marketing campaigns.
Creating and managing the production of compelling marketing materials, including: the design and direction of content for Websites, Social Networking, Media Players, Widgets, E-Cards, Advertising design and copy. As well as Scripting and copywriting for Viral Videos, B-Roll, newsletters, HTML emails, daily press releases, news pieces and all online content when needed.
Responsible for working with (Rock, Indie, Alternative, Teen and Lifestyle) Press and Media partners to schedule interviews, secure placements of artist content for features, exclusives, contesting, promotions, etc. etc....
New Media
How would you describe your time at interscope records?
Great Relationships with key people at Online Portals and constantly developing/maintaining relationships with 3rd party (Music, Entertainment, Social Networking, Lifestyle and Non-Traditional promotional outlets); while launching marketing initiative's and cross branding opportunities to better position my projects in the marketplace as well as generating revenue and garnering billions of impressions.
Working with artist and management to Produce Online Content i.e. Viral Videos, B-Roll, Live Webcasts, etc. to create as many marketing tools as possible to garner Features and Exclusives throughout the Online Space when needed and the life of the project. As well as writing Script for artists' to create these pieces for portals, partners, IGA sites, Artists' websites/widgets, viral video channels and social networking sites to drive transactional revenue in digital media.
Seeking out and developing brand partnerships between artists and sponsors....
Marketing Coordinator
How would you describe your time at interscope records?
Working directly with the Head of Marketing to manage / liaise a 50+ staff of Product Managers, Tour Marketing, Art, Street Team and DVD Content Depts; with a roster of 70 high profile and developing Alternative, Pop, Rock and Crossover acts to create, develop and execute marketing campaigns, launch new trends, generate product / brand visibility and meet Sales/Marketing goals.
Monitored all artist budgets and coordinated with the finance dept. to allocate/commit money and monitor overages.
Directed the design and production of promotional tools, advertising elements, and coordinated with street teams to execute lifestyle and tour related campaigns.
Explored new ways of licensing musical content through video games, online and emerging media.
Supervised and approved bi-weekly department payroll and monitored overtime/vacation time....
Marketing
How would you describe your time at Universal Music Group?
A leader in the UMG internship program, in directing interns to help reach their goals via interviewing, hiring, managing and designing a career program.
Responsible for Tracking our roster and competitive artists efforts while utilizing Soundscan, BDS, R&R, Mediabase, Insight, Big Champagne, Pollstar and Hitwise reporting systems; as well as generating weekly marketing reports for use by upper management.
Spearheaded the creation of a newly appointed (Project Release Date - Planning Timeline) to coordinate the execution of Marketing Plans for all artists/projects spanning all departments.
Coordinated Focus Groups to survey trends, opinions/feedback; and to analyze - discover goals for our targets/audiences. Presented and Hosted: Brainstorming Sessions, Creating Surveys, Field Reporting; and served as primary liaison to coordinate last minute Custom Presentations to develop opinions and connect with consumers regarding song testing, lifestyle, interests and awareness....
Executive Assistant to (Steve Berman) : Co-President:Head of Marketing
How would you describe your time at interscope records?
Proactively aided and encouraged executives to make deadlines while maintaining demanding schedules, creating detailed daily itineraries and executive/social calendars, heavy phone coverage /conference calls, expense reports, office filing systems, contact databases, fielding charitable requests and overseeing catering for executive meetings and lunches.
Exercised superb organizational skills, meticulous attention to detail and refined oral / written / face to face communication with proven ability to multi-task in a high pressure entertainment industry environment.
Hired, scheduled, trained and managed always changing Intern and office runner staff.
Developed, maintained and handled all Internal/External CD / DVD / VHS Artist Submissions; served as primary liaison to distribute confidential / sensitive material properly and implemented a newly organized cataloging system.
Tracked marketing budgets for active artists using the internal UMG finance system (CTS)....
Executive Assistant to (Polly Anthony) : President
How would you describe your time at Geffen Records?
Booked commercial and private travel itineraries, managed dining reservations, ground transportation / drivers / airport escorts / accommodations and fulfilled a wide variety of entertainment industry requests for Hollywood VIPs and the President's family/friends.
Worked closely with executives, talent and support staff at all levels inside and outside the organization.
Handled the President's personal banking including the review and payment of personal / estate bills....
Advertising Sales
How would you describe your time at Hachette Filipacchi Media?
Premiere / Sound & Vision / Car & Driver : Road Gear Magazines
Accounts: Movie Studios / Music / Technology / Consumer Electronics/ Fashion.
Assisted 3 Directors in day-to-day activities with all aspects of Ad Sales for both print, internet, and event Co-sponsorship properties on 3 separate titles.
Coordinated screenings and attended premieres, trade shows, gatherings and conferences.
Successfully generated and qualified leads of new account prospects, which in turn increased overall revenue for all 3 titles.
Overseeing advertiser's and prospective advertiser's requests and inquires to advertise from the proposal stage to the planning, contracts, and ordering.
Responsible for performing extensive research on competitive publications via internet, telephone, tracking industry trades on all 3 separate titles and monitoring competitive ad information.
Composing and Submitting RFP's....
Promotions / Live Events Coordination :
How would you describe your time at KROQ-FM?
Hosted and planned KROQ lifestyle events at related venues (including restaurants, retail stores, cultural attractions, night clubs and concerts).
Worked in teams to brainstorm/create new ways of promoting and maintaining awareness of the station and KROQ culture to Los Angeles and surrounding area.
Responsible for handling contest relations; coordinated street team and on air contests with sales departments, scheduled proper prize pickup and organization of contest documentation.
Assisted Marketing and Promotion directors with promotion calendars, maintenance of radio station vehicles, proposal letters, product management and preparation of street team for events, artist appearances and client events.
Training in the daily operations of a radio station: production, music, programming, promotions and sales....
Intern : to the VP of Promotion (Ray Gmeiner)
How would you describe your time at EMI Music?
Assisted with radio promotion campaigns, comprised of; music calls, pitching artists / songs for test, maintaining excellent rapport with stations / music directors and composing weekly reports.
Researched radio stations: program and music directors, formats, and submission requirements.
Created a nationwide database of radio station personnel.
Developed research knowledge of BDS, SoundScan, and Mediabase.
Participated in weekly conference calls with national promotion dept....
Education
Communications - Minor: Music Industry
How would you describe your time at california state university...?
2003 Bachelor of Arts ,Communication Studies. Concentration: Organizational Communication.
Minor: Music Industry
Special Accomplishments: Dean's List Activities and Societies:
Certification: Music Management- Dec. 2001
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