Noelle Mullin

YP Assistants was founded by our President, Noelle Mullin. Noelle has a diverse background
in advertising including pharmaceutical advertising, consumer goods branding, and of course,
Yellow Pages.

We'd love to say it was business brilliance and methodical strategy that caused YP Assistants
to open its doors...but as with most successful businesses, it was luck, timing and an "A HA!"
moment. An old Yellow Pages client of Noelle's sought her out and expressed an interest in
getting her assistance in finding a better Yellow Pages program, possibly even a new Yellow
Pages agency [also called a "CMR" - Certified Marketing Representative]. Noelle took on the
project and found it was a mutually beneficial process not only for Noelle and her client - but
for the CMRs as well.

Our Guarantee
We promise every review will deliver:
- Exposure to the ONLY most ethical, stable and reliable CMRs in the industry.
- The most appropriate overall program discount for the volume of advertising you place.
- The highest ROI test funding available supported solely by CMRs and publishers.
- Proven rationale that the Yellow Pages you place will generate leads, calls & sales.
- CMR provided marketing & budget reports that demonstrate the value of your Yellow Pages advertising.
- The easiest review process possible that provides the largest negotiated savings available in the industry today.
- Detailed terms for a clear, concise and fair contract negotiated at the end of your review.Copyright

Our Corporate Standards
We hold ourselves to the highest industry standards:

All employees of YP Assistants must have worked for CMRs or Yellow Pages publishers. Why? We understand Yellow Pages and the CMRs hired to place them. We can bring our expertise to every review and RFP we coordinate. We ensure our clients will not miss out on any savings, ROI investments or advertising opportunities available.

Within the corporate client and agency communities, YP Assistants has earned a reputation as a "best-in-class"
consulting firm based on our quality work, thoroughness and integrity. We are passionate about the value our RFPs create by helping our clients select and manage agency relationships more effectively and efficiently...